Humanity Sells
Humanity Sells
Nate Netti, Brandon Triola
#12. Bob Hutchins: The Power of Human Psychology in Tech Marketing
54 minutes Posted Nov 14, 2023 at 6:00 am.
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On today’s episode, Brandon takes a walk with marketing legend Bob Hutchins—a 20+ year veteran in brand, marketing, and business growth. Bob is the CMO of EKOM, an enterprise AI/SEO tool. He has authored several books on digital media marketing and currently hosts a podcast called The Human Voice. 

Listen in as we explore Bob’s take on what it truly means to win as a CEO in 2024. We’ll dig into the power of SEO and AI combined and discuss Bob’s human-centered take on the fundamental truths of marketing for enterprise leaders, B2B marketers, and revenue stakeholders.