Demand generation isn’t just the latest marketing trend – it’s the appropriate response to customer needs in 2024. While lead gen still technically works, it’s about as efficient as the fax machine that still technically works. In this episode, Nate and Brandon break down the barriers of switching to demand gen and how you can overcome them to generate even more revenue.

Kadir Özbayram is a Senior partner at Ins-Pi. ServiceNow users are looking for partners to work alongside them as trusted guides when crafting solutions unique to their business problems. Join us to hear how Kadir is listening and designing solutions, through apps and new practice offerings, to put the needs of his customers first.

Lead generation is not the key to tremendous growth. Most enterprise tech companies are handing their marketing leaders unreasonable goals around generating leads, but this strategy is actually stifling business growth. In this episode, Nate and Brandon discuss how to unlock real growth opportunity – not with leads or budget, but with a fresh take on the role of marketing.

Tricia Halbert and Jim Taylor - leaders of Partner Enablement at ServiceNow, sit down with Nate Netti from Forrest Co. By 2025—in just two short years—nearly 90% of the workforce will be affected by skills shortages in IT and digital transformation.ServiceNow is taking steps TODAY to ensure a resilient future for their internal ecosystem and those within the ServiceNow Partner community. See how the solutions provider is solving for work/life balance, implementation quality, roadmapping, and digital transformation with their employees, clients, and partners in mind.

Your business has to tap into the creatives on your team—the right way. In our 20+ years of experience, we’ve learned there are 4 key things creative people need to feel valued, put out their best work, and create meaningful content that will reach your customers and help grow your pipeline.

This year's report underscores the need to position ServiceNow not only as an IT platform but also as a global business platform that touches every function of an organization. Newly added workflows have enhanced employee engagement and elevated customer experience, but what about marketing? Despite driving substantial influence over market recognition, customer sentiment, and overall revenue growth, marketing often remains isolated from the rest of the enterprise — until now. Hear how Ben Person, Co-Founder and CEO of Tenon, is working to empower marketing teams with tools for connectivity and collaboration, enable marketing leaders to make informed, data-driven decisions, and ultimately, unite and expand global enterprises with a Marketing solution built on ServiceNow.

Decentralized marketing may sound jargony, but it's real, it works, and it may be the answer for your business as you look to market new products or offerings in new categories. The most successful way to influence a given market is to understand the needs and pains of the market and to speak directly to these emotions. Obvious, but accurate. This becomes incredibly difficult, however, for large organizations that speak to hundreds of markets and across various verticals. Think about a large consulting firm—they’re known for accounting but want to break into healthcare. Can they leverage their existing brand recognition in a new space? If so, how?This episode explores how decentralized marketing can help businesses reach new audiences by telling better stories with smaller, specialized creative teams.

On today’s episode, Brandon takes a walk with marketing legend Bob Hutchins—a 20+ year veteran in brand, marketing, and business growth. Bob is the CMO of EKOM, an enterprise AI/SEO tool. He has authored several books on digital media marketing and currently hosts a podcast called The Human Voice. Listen in as we explore Bob’s take on what it truly means to win as a CEO in 2024. We’ll dig into the power of SEO and AI combined and discuss Bob’s human-centered take on the fundamental truths of marketing for enterprise leaders, B2B marketers, and revenue stakeholders.

Generic solutions and half-baked concepts no longer cut it. Matt Stoyka, CEO of NewRocket, a full-service ServiceNow Elite Partner, chats with Nate about how to apply verticalization to build better and more meaningful industry-specific solutions. Matt has been at it for 25+ years working as an entrepreneur, business coach, and enterprise leader for a handful of service-based businesses, so he has a lot of value to share. Listen it to learn how true empathy can lead to understanding —which can help create better content, provide stronger value, and secure greater growth.

Not sure there’s a benefit in humanizing your brand? Your workforce might beg to differ. In today’s episode, Nate and Brandon discuss the rising stars at most organizations: Millennials and Gen-Zers. And surprise, surprise --- what motivates them isn’t what motivated the generations before them. Listen in to learn the value of a mission statement and how this simple step can help strengthen retention rates and keep your employees excited about their future with your company.