Generic solutions and half-baked concepts no longer cut it. 

Matt Stoyka, CEO of NewRocket, a full-service ServiceNow Elite Partner, chats with Nate about how to apply verticalization to build better and more meaningful industry-specific solutions. Matt has been at it for 25+ years working as an entrepreneur, business coach, and enterprise leader for a handful of service-based businesses, so he has a lot of value to share. Listen it to learn how true empathy can lead to understanding —which can help create better content, provide stronger value, and secure greater growth.