In this episode, we'll look at how you can beat lead scoring. lead scoring is a process that companies and sales teams use to assess their customer leads. We will explain why lead scoring is something product teams should understand as well, and how you can enhance lead scoring based on your product strategy and your marketing messages. The goal of enhanced lead scoring is to help your company accelerate your growth with the innovations your product team builds and launches into the market.  ...

How to use lead scoring with Jobs-to-be-Done for a better outcome (unmet needs) 

Defining your audience and problem using JTBD and Lead Scoring 

Understanding the problems your customer needs help with 

Asking your customer about product alignment

Innovating your products for consumer needs + competitor analysis

How Would You Beat Peloton Using Jobs-to-be-Done?

A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.