<p>In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Zoom. Zoom has a great video conferencing product that is helping a lot of people and companies in this anxious, pandemic time. We thought it would be interesting to apply JTBD to Zoom to get insights on how to beat this leading company. In this episode, we have a special guest, Audrey Crane, a partner with Design Map. Audrey is a Zoom customer, and we interview her to demonstrate JTBD techniques to identify customer needs.&nbsp;</p>

Jay Haynes and Jared Ranere cover the effect the pandemic has had on Zoom and discuss how to apply Jobs-to-be-Done theory.

Jay and Jared are joined by Audrey Crane to discuss her job needs.

Audrey talks about how she uses video conferencing to acquire customers as a JTBD.

Jay, Jared and Audrey explore the value of a product that could help acquire customers and build trust in a better way.

Jay and Jared summarize the discussion on Zoom and the future of JTBD post Covid.

How Would You Beat Coronavirus Using Jobs-to-be-Done?

A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.