<p>In this episode, during a pandemic, we look at how you can use JTBD to beat the coronavirus. We usually focus on a company as a competitor, but we wanted to ask the question, "can JTBD be useful for companies during a pandemic?" JTBD is based on the premise that your customer's JTBD is stable, but the coronavirus has caused extensive changes to markets in just a few weeks. We explore how you can use JTBD to adjust your product strategy to respond to rapid market changes.&nbsp;</p>

Jay Haynes and Jared Ranere give an overview of how the pandemic has effected product strategy development and how JTBD theory can help.

Jay and Jared analyze airlines as an example of JTBD theory.

Jay expands the discussion to the hospitality industry with restaurants and AirBnb.

Jay and Jared talk about how various companies could expand their market to better accommodate a post-covid world. 

Jay and Jared discuss how even in bleak situations there are always needs to fill.

How Would You Beat Harvard Using Jobs-to-be-Done?

A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.