A marketing podcast focused on revenue growth, brought to you by Pieo. 

In each episode James Kevan and Andrew Laity share strategies that have delivered meaningful results, diving into revenue growth topics and common challenges that business face. They discuss how they solved problems throughout a customers lifecycle related to growth, marketing & revenue generation. 

For those who understand that impressions don't pay salaries.

You start to get traction, then notice competitors bidding on your branded keywords. This is an all too familiar scenario but what would you do when it happens? Is defending branded keywords and entering into a bidding war the best strategy? 

In this episode, James and Andrew discuss results of analysis that revealed the true impact of brand-bidding and quantified the cannibalisation of organic search. Learn how to identify opportunities, and assess whether brand bidding makes sense for your business based on brand strength and market position.

How We Reacted When Competitors Targeted Our Branded Keywords

Learn how a hospitality business reduced customer acquisition costs by 60% through strategically embracing third-party marketplaces, including AirBNB and Booking.com. A case study in pragmatic growth strategy.