Show notes
1:25 - Conventional Wisdom - Defend your territory 2:48 - Measuring the hidden impact of Branded Search Campaigns 3:46 - Brand Strength - Why does it matter? 4:20 - Strategies for responding to Competitor Brand Bidding 6:10 - Search Intent - Why does this matter? 8:20 - Budget Deployment - Demand Generation vs Demand Capture 10:18 - Factors influencing competition and cost on Paid Search 12:38 - Attack - The best form of defence? 21:43 - Channel Attribution & Final Thoughts We're the marketing agency that puts revenue first.At Pieo, we blend serial entrepreneurship with data-driven marketing expertise to accelerate revenue growth. No vanity metrics or fluffy reports - we're the people who've scaled businesses since 2006, transformed marketing spend into measurable growth, and know exactly how to take 'okay' to 'exceptional'.See how we can accelerate your revenue at https://www.pieo.me/