In this episode of How I Grew This, host Amanda sits down with Nic Weber, Co-Founder and Chief Product Officer of Noise, to explore how creator-powered marketing transforms short-form content into a scalable, performance-based acquisition channel that achieves effective CPMs as low as 8 cents—far below traditional paid advertising.

In this episode of How I Grew This, host Amanda welcomes David Leviev, Chief Revenue Officer and Co-Founder of Nimbus, alongside Adam to explore how independent publishers can build bespoke monetization strategies that rival enterprise solutions. The conversation traces Nimbus's origin story—born from Timehop's desperate need for a custom ad tech stack and reveals how publishers can balance aggressive revenue goals with sustainable user experience.

In this episode of How I Grew This, hosts Amanda and Adam sit down with Rebecca Nackson, CEO of Notable, to explore her unconventional career path through music-adjacent companies, the insights that shaped her approach to marketing technology, and how her agency helps companies bridge the critical gap between purchasing tools and actually implementing them successfully.

In this episode of How I Grew This, hosts Amanda and Adam sit down with Chris Silvestri, Founder of Conversion Alchemy, to explore how a decade-long background in software engineering and industrial automation shaped a radically different approach to copywriting, positioning, and brand messaging in an AI-saturated world.

In this episode of How I Grew This, hosts Amanda and Adam reconnect with Ionut Ciobotaru, CEO and Co-founder of Hypd.ai, to explore his journey building native mobile advertising, scaling through M&A, and now tackling the next frontier: AI agents for performance marketing.

In this episode of How I Grew This, host Amanda sits down with Jen Taylor, Director of AI Strategy and Integration at Capacity Interactive, alongside co-host Adam, to explore how arts and culture organizations can adopt AI thoughtfully, ethically, and strategically. Drawing from her 15 years building audiences across streaming and entertainment, Jen shares a practical roadmap for bringing AI into creative industries while keeping human expression at the center.

In this episode of How I Grew This, hosts Amanda and Adam sit down with Saul Marquez, founder and CEO of Outcomes Rocket, a health care exclusive marketing, media, and advisory firm, to explore why health care marketing fails, how to align teams around unified strategy, and why 2026 will be the year execution separates winners from the rest.

In this episode of How I Grew This, host Amanda welcomes back Matt Hudson, founder of BILDIT, to discuss mobile app strategy, organizational alignment, and preparing your ecommerce business for AI-driven discovery. Joined by co-host Adam, the conversation explores why mobile apps remain critical for retailers, how to shift organizational mindset around channel cannibalization, and the technical and strategic steps needed to optimize for LLM discovery.

In this Best of 2025 compilation, How I Grew revisits the conversations that cut through the noise. As AI accelerated and dashboards multiplied, the leaders who made the best decisions focused on clarity: what to measure, what to prioritize, and what to ignore. From funnels and attribution to leadership focus and defensibility in an agent-led future, this episode distills the fundamentals that still separate real growth from guesswork.

In this episode of How I Grew This, host Amanda sits down with Justin Rashidi, Co-Founder and Head of Strategy at SeedX, Inc., alongside co-host Adam, to explore how to build sustainable growth engines, navigate the shifting search landscape powered by AI, and measure marketing efforts with precision in a world of constant platform changes.