In this episode of How I Grew This, host Amanda sits down with Erica Johnson, Director of Global Platforms at Publicis Collective, to discuss emerging mobile advertising trends, the critical role of measurement partners, and how AI is transforming ad operations—all informed by insights from the recent Publicis Mobile Summit.

How I Grew This is a podcast hosted by Amanda Vandiver and Adam Landis exploring the real stories behind digital growth. Each episode features candid conversations with leaders in marketing, product, and tech about how they built, scaled, and navigated challenges in an ever-changing digital landscape. From breakthrough strategies to hard-earned lessons, guests share what actually worked—and what didn’t—along the way.