You've heard multiple guests on this show talk about the importance of building your email list...but what do you do with that list once you have it? Well, copywriter Matt DeFeo tells us: we need to tell stories. Matt gives lots of actionable advice for how we can improve our email copy and start selling more without annoying our subscribers. Plus, in Build Something More, he tells us how he went from law enforcement to copywriting and the story is incredible.Show Notes:<ul><li><a href="http://Copypulse.com">Matthew Defeo</a></li><li><a href="https://www.facebook.com/copypulse">Matthew on Facebook</a></li><li><a href="https://twitter.com/Copypulse2">Matthew on Twitter</a></li><li><a href="https://www.youtube.com/watch?v=KJM8IdP27cQ">SPF and DKIM Tutorial</a></li><li><a href="https://www.honeycopy.com/copywritingblog/how-to-dream-big">Honey Copy</a></li><li><a href="https://www.themiddlefingerproject.org/">Middle Finger Project</a></li><li><a href="https://www.lemlist.com/">Lemlist</a></li><li><a href="https://appsumo.com/?irgwc=1&amp;utm_medium=56411&amp;utm_campaign=Online%20Tracking%20Link&amp;utm_source=IR&amp;gclid=Cj0KCQjwkZiFBhD9ARIsAGxFX8CUvepkDkRobgkdImvA15DXY4aiKA7DnIjf-ArUYSDyIB-VPct8X8EaAp3eEALw_wcB">App Sumo</a></li><li><a href="https://copyhackers.com/">CopyHackers</a></li><li><a href="https://appsumo.com/neverspam/">NeverSpam</a></li><li><a href="https://appsumo.com/marketplace-writesonic/">Writesonic</a></li><li><a href="https://www.contentrow.com/tools/headline-generator">Content Row</a></li><li><a href="https://www.impactplus.com/blog-title-generator/blogabout">Impact Plus</a></li><li><a href="https://seopressor.com/blog-title-generator/">SEO Pressor</a></li><li><a href="https://swiped.co/">Swipe-Worthy</a></li><li><a href="https://millo.co/">Millo</a></li><li><a href="http://justingoff.com">Justin Goff</a></li><li><a href="https://marketingexamples.com/">Marketing Examples</a></li><li><a href="https://buildsomething.club">Creator Crew</a></li></ul>Sponsored by: <a href="https://howibuilt.it/rcp">Restrict Content Pro</a> | <a href="https://textexpander.com/how-i-built-it?utm_source=howibuiltit&amp;utm_medium=podcast&amp;utm_campaign=textexpander-Jun-2021">TextExpander</a> | <a href="https://howibuilt.it/events/">The Events Calendar</a>

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Overwhelmed? Feel like your business can't run for a day without you? You're not alone.

When you're a solo business owner, everything ends up depending on you. You're the only one who can do the work, answer the email, keep the plates spinning. So you're on the hook every day: nights, weekends, even the vacations you do manage to take. The overwhelm never really lifts.

But being a solopreneur doesn't have to mean doing it all yourself. With the right systems, parts of your business can run without you. That's what gets you your time back, and gives you the freedom to take a real break. And the freedom to do the work you actually want instead of the work you feel stuck doing.

Joe Casabona learned this the hard way. He went from so overwhelmed he had a panic attack to taking 4–6 weeks off a year, worry-free, and he's helped hundreds of solopreneurs build systems that give them their time back.

Every week, one clear idea to help you get your time back without hiring a team...or selling your soul to AI. Start listening, then grab the free newsletter at https://streamlinedsolopreneur.com.