How I Built It
How I Built It
Joe Casabona
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On How I Built It, you’ll get insight from small business owners and developers on how they built their products, from idea to execution. You will learn real processes for launching, and evolving your business over time.
Running Virtual Events with Dave Shrein
Virtual summits are all the rage these days, but my friend Dave Shrein was doing them before they were cool. I participated in his event last year for his agency Campaign Donut, and I thought it was so well-run, I had to have him on the show to talk about it. Dave’s story is great and he offers lots of actionable advice. It’s always great when I can take something from an interview and implement it, and I did just that with Dave. (more…) View on separate page Transcript Sponsored by:ExpressVPN: Get 3 Months FREE on a One Year PackageYes Plz: Get $5 off your subscription with code HIBI at checkout!iThemes: Get 20% off with code HOWIBUILTIT Source
Oct 19
52 min
One Great Way to Build Your Email List with Bud Kraus
Lately on this show we’ve been focusing on big picture stuff, but it’s really the small changes that make a big difference. Proof of that is Bud Kraus. He was trying to grow his newsletter and got nowhere….until he made a small change that grew it over 1,000 people in one year. Bud spills is secrets in this episode and tells you how you can do it too.  (more…) View on separate page Transcript Sponsored by:Yes Plz: Get $5 off your subscription with code HIBI at checkout!iThemes: Get 20% off with code HOWIBUILTITTextExpander: Get 20% off your first year by visiting the this link. Source
Oct 12
39 min
Evolving Membership Offerings with Brian Krogsgard
I love talking to Brian Krogsgard. And if you need proof, we had a SUPER long pre-show that I’m going to release as bonus content when I roll out the Build Something Membership. And speaking of, that’s the main topic for today’s conversaiton with Brian: building membership through community. We talk all about how Post Status has changed since we last spoke, alll the way back in Episode 3. We get into building the membership, innovating, and what keeps your members from churning. (more…) View on separate page Transcript Sponsored by:Yes Plz: Get $5 off your subscription with code HIBI at checkout!iThemes: Get 20% off with code HOWIBUILTITTextExpander: Get 20% off your first year by visiting the this link. Source
Oct 5
1 hr 11 min
4 Ways to Monetize Your Podcast
Monetizing your podcast doesn’t just mean sponsors. There are methods you can employ to generate income from your show – whether it’s direct dollars or warm leads. Here are 4 ways to monetize your podcast, from landing sponsors to generating commission. And if you’d like to learn more, check out the course Podcast Liftoff. (more…) View on separate page Transcript Sponsored by:Yes Plz: Get $5 off your subscription with code HIBI at checkout!iThemes: Get 20% off with code HOWIBUILTITTextExpander: Get 20% off your first year by visiting the this link. Source
Sep 28
29 min
Using Webinars to Grow Your Audience with Emily Hunkler
Webinars can be a great way to grow your audience, but are a tough business. Today’s guest, Emily Hunkler, is a pro! She is able to host consistent webinars and virtual meetups for GoWP at a time where it helps most. In this episode, Emily lets us in on how she does it.  (more…) View on separate page Transcript Sponsored by:ExpressVPN: Get 3 Months FREE on a One Year PackageYes Plz: Get $5 off your subscription with code HIBI at checkout!iThemes: Get 20% off with code HOWIBUILTITTextExpander: Get 20% off your first year by visiting the this link. Source
Sep 21
50 min
Creating Field Guides with David Sparks
I have a confession that won’t be much of a confession once you start listening to this episode. I’m a big fan of David Sparks. I think he does great work in several different areas an I’m excited to talk to him about how he does it. We also both happen to be big fans of Disney and Star Wars. When we spoke, he was just coming off his first ever Sabbatical – so we’ll get into that and how he manages to put out what must be dozens of hours of field guides while also running a law practice.  (more…) View on separate page Transcript Sponsored by:Yes Plz: Get $5 off your subscription with code HIBI at checkout!iThemes: Get 20% off with code HOWIBUILTITTextExpander: Get 20% off your first year by visiting the this link. Source
Sep 15
52 min
Creating Content for LinkedIn Learning with Tracey Larvenz
I’m really excited to take to Tracey Larvenz today – he’s my content manager over at linkedIn Learning and he’s so great to work with! Being a Content Manager at LinkedIn Learning, it’s his job to make sure there’s a steady stream of new course material coming out for members. We’ll talk about how he decides what to put into the production queue, and with me being a LinkedIn Learning instructor, we’ll get into the course creation process a bit!  (more…) View on separate page Transcript Sponsored by:Yes Plz: Get $5 off your subscription with code HIBI at checkout!iThemes: Get 20% off with code HOWIBUILTITTextExpander: Get 20% off your first year by visiting the this link. Source
Sep 7
43 min
Creating an Army of Advocates with Tessa Kriesel
Let me tell you about my friend Tessa. She is very passionate about her work. And what’s her work? Well she finds people who are passionate about products! In this episode Tessa will give us tips and tricks for building an advocacy program – where you can connect with people who LOVE you product. And further…you know what? I’ll just let Tessa tell you about it!  (more…) View on separate page Transcript Sponsored by:Yes Plz: Get $5 off your subscription with code HIBI at checkout!iThemes: Get 20% off with code HOWIBUILTITTextExpander: Get 20% off your first year by visiting the this link. Source
Aug 31
57 min
Why You Need to be on Voice Search with Chip Edwards
Voice Search! Amazon Echo! Google! Chip Edwards knows a thing or two about all of these topics and let me tell you what I learned: We are all sleeping on voice search. Chip will tell us the importance of being on Voice Search, and why the earlier the better. Stay tuned until the end for a special offer just for listeners too!  (more…) View on separate page Transcript Sponsored by:Yes Plz: Get $5 off your subscription with code HIBI at checkout!iThemes: Get 20% off with code HOWIBUILTITTextExpander: Get 20% off your first year by visiting the this link. Source
Aug 24
53 min
The Past and Future of Podcasting with Lisa Laporte
Lisa Laporte is the CEO of TWiT.tv and after a few weeks of talking about how to podcast and what it can do for your content, I thought she’d be the perfect person, to come on and talk about starting a network, as well as where podcasting is going. We talk about a lot of stuff – where podcasting was and the future, but we also have a great chat about tech and more. Lots of great advice here, so sit back and enjoy!  (more…) View on separate page Transcript Intro: Lisa Laporte is the CEO of TWiT.tv. After a couple of weeks of talking about how to podcast and what it can do for you and your content, and memberships through podcasting, I thought Lisa would be the perfect person to come on and talk about starting a podcast network back when those were not a thing, as well as where podcasting is going in the future. We talk about a lot of stuff in this episode, where podcasting was and the future. But we also have a great chat about general tech and more. I love talking tech, so I appreciate that Lisa and I got to talk a little bit about iOS versus Android, and stuff like that. There is a lot of great advice here, so sit back and enjoy.   Sponsors:  This episode is brought to you by Yes Plz Coffee. Upgrade your morning with Yes Plz. This fantastic coffee subscription will send freshly roasted beans to your door with no fuss. Pick your size and how often you need beans and they’ll ship you a unique blend of expertly sourced and roasted coffee beans. I’ve been drinking Yes Plz Coffee for a few weeks now and I have been loving it.   Each week I get to try a new blend of flavors that helps me mix up my mornings. And the best part is I don’t have to worry about it. I don’t have to go to some new roasters website, look at all the flavors and wonder if I’m actually going like it or not, and then finally order. Every week, Yes Plz just send me coffee, and it’s new and different, and delicious.   Each shipment even comes with an info card about the beans and some other information, like playlist and extra stuff that I just enjoy getting in the mail with my coffee. So if you’re ready to upgrade your mornings with unique blends of coffee beans, sign up today. Head over to HowIBuilt.it/yes, and use the code HIBI for $5 off your subscription. And don’t worry if you’re going on vacation or you have a little too much some weeks, you can skip shipments or cancel anytime. Again, upgrade your mornings with coffee, great coffee from Yes Plz at Howibuilt.it/yes, and use the code HIBI for $5 off. Fantastic, delicious coffee beans shipped right to you.   And now back to the show.   Joe: Hey everybody, and welcome to another episode of How I Built It, the podcast that asks, how did you build that today? I am extremely happy to have Lisa Laporte. She is the CEO of TWiT.tv with us today. Lisa, how are you?   Lisa: I’m fantastic. How are you doing today?   Joe: I am doing great. Thank you so much for joining us today. We met at Podcast Movement 2019?   Lisa: Yeah. Can you believe that was just last year? It’s kind of hard to believe with everything going on in 2020.   Joe: I know. I was going to say 2018, but I explicitly remember meeting in Orlando.   Lisa: Yes.   Joe: Yeah. It’s crazy how much has happened since then. Fun story for the listeners. We successfully avoided a fire alarm evacuation because we were getting coffee. I don’t know if you remember that.   Lisa: That’s right. I remember that. It was very exciting to meet you in line at coffee. I think doing that again this year would be a little bit more of a challenge. We’ll have face masks and probably won’t recognize anyone.   Joe: I know. I know. They pushed it back to October. Is that right?   Lisa: I believe they did. But given the current state of where everything is at, I have a feeling it’s going to be a virtual conference versus an in-person conference. I reall
Aug 17
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