Before we get too deep into this season, I wanted to make sure you and I have a good baseline for creating content and engaging with the audience. Taylor Waldon, the Content Strategist for GiveWP, does a fantastic job of this. We talk about how they are expanding their niche and why creating the right content is crucial. This is a must list for anyone who's creating content for their small business, no matter what you do. <ul><li><a href="https://twitter.com/telizarose">Taylor Waldon</a></li><li><a href="https://givewp.com/">GiveWP</a> | <a href="https://givewp.com/blog/">Blog</a></li><li><a href="https://howibuilt.it/episode-54-givewp-team/">Episode 54: The GiveWP Team</a></li><li><a href="https://ahrefs.com">ahrefs</a></li></ul>Sponsored by: <a href="https://howibuilt.it/ithemes">iThemes</a> | <a href="http://go.thoughtleaders.io/1848820200728">CircleCI</a> | <a href="https://textexpander.com/how-i-built-it?utm_source=howibuiltit&amp;utm_medium=podcast&amp;utm_campaign=textexpander-Feb-2023">TextExpander</a>

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Overwhelmed? Feel like your business can't run for a day without you? You're not alone.

When you're a solo business owner, everything ends up depending on you. You're the only one who can do the work, answer the email, keep the plates spinning. So you're on the hook every day: nights, weekends, even the vacations you do manage to take. The overwhelm never really lifts.

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