That was Josh Garofalo and let me tell you: I loved this conversation. He’s a marketer and research and we dig deep into the latter. He tells us how important it is to do your research when you’re writing copy for you website. You want to solve your customers problems, and there are a few ways Josh talks about to help us communicate that. Show Notes<ul><li><a href="https://twitter.com/swaycopy?lang=en">Josh Gorofalo</a></li><li><a href="Https://swaycopy.com">Sway Copy</a></li><li><a href="https://www.liquidweb.com/storebuilders/episodes/branding-and-positioning-for-store-builders/">Branding and Positioning for Store Builders</a></li><li><a href="https://amzn.to/2O1guJ0">Checklist Manifesto</a></li><li><a href="https://www.hotjar.com/r/r5692ad">Hotjar</a></li><li><a href="https://amzn.to/2LSRPDP">Dealing with Problem Clients</a></li><li><a href="https://www.tomsplanner.com/">Tom's Planner</a></li><li><a href="https://hubspot.com">Hubspot</a></li><li><a href="https://www.rev.com">Rev.com</a></li><li><a href="https://balsamiq.com/">Balsamiq</a></li></ul><a href="https://howibuilt.it/liftoff/">Get a FREE podcast workbook to launch your own show. </a>Sponsored by: <a href="https://gusto.com/build">Gusto</a> | <a href="https://useahoy.com/howibuiltit/">Ahoy!</a> | <a href="https://pantheon.io/gutenberg?utm_source=howibuiltit">Pantheon</a>

 <a href="https://casabona.org/buy-me-coffee/" rel="payment" title="★ Support this podcast ★">★ Support this podcast ★</a>

Developing a Mailing List Tool on top of GMail with Ajay Goel

Overwhelmed? Feel like your business can't run for a day without you? You're not alone.

When you're a solo business owner, everything ends up depending on you. You're the only one who can do the work, answer the email, keep the plates spinning. So you're on the hook every day: nights, weekends, even the vacations you do manage to take. The overwhelm never really lifts.

But being a solopreneur doesn't have to mean doing it all yourself. With the right systems, parts of your business can run without you. That's what gets you your time back, and gives you the freedom to take a real break. And the freedom to do the work you actually want instead of the work you feel stuck doing.

Joe Casabona learned this the hard way. He went from so overwhelmed he had a panic attack to taking 4–6 weeks off a year, worry-free, and he's helped hundreds of solopreneurs build systems that give them their time back.

Every week, one clear idea to help you get your time back without hiring a team...or selling your soul to AI. Start listening, then grab the free newsletter at https://streamlinedsolopreneur.com.