Continuing our series on How You Build a Business, today I get to talk to Sara Dunn about niching down. She’s been pretty public with her process, starting a YouTube channel to discuss her decision making. I loved chatting with her about this because it can be tough and scary to decide to limit your potential client pool, but I think Sara is doing it the right way. Show Notes<ul><li><a href="http://www.sara-dunn.com/">Sara Dunn</a></li><li><a href="https://twitter.com/sara11d">Sara on Twitter</a> | Instagram</li><li><a href="https://www.youtube.com/channel/UCruzw-u8Eb67VdK7-h68mVQ">Sara's YouTube Channel</a></li><li><a href="https://saradoesseo.com/">Sara Does SEO</a></li><li><a href="https://officehours.fm/podcast/134-2/">Sara on Office Hours</a></li><li><a href="https://howibuilt.it/episode-2-rebecca-gill-and-diy-seo-courses/">Rebeca Gil</a></li><li><a href="https://casabona.org/studiopress">StudioPress</a></li></ul><a href="https://patreon.com/howibuiltit">Check out our Patreon!</a>Sponsored by: <a href="https://buildpodcast.net/builder">Beaver Builder</a> | <a href="https://buildpodcast.net/jilt">Jilt</a> | <a href="http://liquidweb.evyy.net/c/367325/603512/4464">Liquid Web</a>

 <a href="https://casabona.org/buy-me-coffee/" rel="payment" title="★ Support this podcast ★">★ Support this podcast ★</a>

How to Get a Trademark with Rian Kinney

Overwhelmed? Feel like your business can't run for a day without you? You're not alone.

When you're a solo business owner, everything ends up depending on you. You're the only one who can do the work, answer the email, keep the plates spinning. So you're on the hook every day: nights, weekends, even the vacations you do manage to take. The overwhelm never really lifts.

But being a solopreneur doesn't have to mean doing it all yourself. With the right systems, parts of your business can run without you. That's what gets you your time back, and gives you the freedom to take a real break. And the freedom to do the work you actually want instead of the work you feel stuck doing.

Joe Casabona learned this the hard way. He went from so overwhelmed he had a panic attack to taking 4–6 weeks off a year, worry-free, and he's helped hundreds of solopreneurs build systems that give them their time back.

Every week, one clear idea to help you get your time back without hiring a team...or selling your soul to AI. Start listening, then grab the free newsletter at https://streamlinedsolopreneur.com.