
In this episode of "Hope is Not a Strategy" Christian Underwood is interviewing Sharon Birkman, Owner and Chair of the Board of Birkman International. We delve deep into the world of strategy and leadership. Join us as we explore the essence and uniqueness of the Birkman method, a transformative assessment approach that enhances deeper self-awareness as well as awareness for the needs of others. Learn how that has the potential to bring your strategy from creation to a successful implementation.
Discover the fascinating history of the Birkman method, pioneered by Dr. Roger Birkman starting his entrepreneurship in the fifties. Learn how this method, designed to boost efficiency and healthy relationships within organizations, has evolved over the years and ultimately becoming the first online assessment tool which is today still driven by innovation and its own core purpose: people.
Explore the crucial role of understanding motivation and relationships in achieving success, particularly in today's landscape, where Generation Z seeks meaningful work and purpose. Sharon Birkman also hints at exciting innovations becoming a key tool for personal and professional development.
Gain concrete insights from Sharon Birkman herself on the transformative strength of human connection for personal and entrepreneurial growth.
Join us in this insightful exploration of the Birkman method's transformative power and learn how it enhance the values and purpose of your organization. In the realm of strategy the human factor is indeed the next big thing.
Oct 26, 2023
26 min

In the latest episode of "Hope is not a Strategy," hosts Christian Underwood and Prof. Dr. Jürgen Weigand explore the fascinating world of strategy consulting and take a look at the ever-evolving landscape of this industry. At a time when the business world is characterized by uncertainty, strategy consulting is becoming increasingly important and relevant. Here are some of the key points from this insightful episode:
1. the evolution of strategy consulting.
The hosts begin by examining the evolving role of strategy consulting. They point to the significant growth of the global strategy consulting market, particularly in Germany, where the industry has seen a remarkable 15% increase in revenue. This indicates that companies are increasingly relying on external expertise to help them navigate a turbulent business world.
2 Competition and changes in the industry
Another intriguing discussion revolves around competition in the industry. The fact that large accounting firms are entering the strategy consulting space raises questions about how the landscape is changing and how consulting firms are responding to this challenge. It also addresses the role of specialized consulting practices and the impact of digital transformation.
3. innovation through technology
Presenters will also highlight exciting developments in the industry, such as combining software and consulting expertise to optimize business processes. Companies such as Celonis are cited as an example of this transformation and show how technology is redefining strategic consulting.
4. competition for talent
Another important aspect discussed is the competition for talent in the consulting industry. The increasing demand for diverse skills, especially in technology-related areas, is highlighted. The importance of sustainability and social purpose in consulting is also addressed.
5. the future of consulting
The episode ends with a look at the future of consulting. The hosts emphasize the role of scenario analysis, automation, and empowering clients to direct their own strategies. The focus is on delivering value instead of selling hours, empowering organizations to take ownership of their strategies.
This episode offers valuable insights into the evolving landscape of strategy consulting and how this industry is adapting to changing needs and challenges. It is a must-listen for anyone interested in the future of strategy consulting.
Listen to this compelling episode of "Hope is Not Strategy" and keep your finger on the pulse of the changing world of strategy consulting.
Sep 14, 2023
20 min

In this episode of HOPE IS NOT A STRATEGY, we host Pedro Stark, the founder and brain behind gotely, the first AI-powered strategy platform for startups. Pedro tells us how he went from his music career to strategy consultant and finally to the development of gotely.
gotely originates from Sweden, complies with German data privacy laws, and is focused on helping startups answer all their strategic questions in a fully digital and AI-powered way. To do this, the SaaS solution offers modules for idea validation, benchmarking, market insights and a capital raiser. Currently, the focus is still on the industries: Technology, E-Commerce, Fashion Retail, Health and Energy.
The software is especially suitable for early stage startups.
Pedro also gives us an insight into gotely's innovation pipeline and philosophizes with Christian about what else will be possible in the future - also for German SMEs in cooperation with StartegyFrame.
Listen to the podcast episode to learn more about Pedro Stark and gotely. Have fun listening!
Jul 6, 2023
31 min

In this English-language episode of "HOPE IS NOT A STRATEGY," we take you on an exciting journey recorded live at StrategySummit 2023 in Düsseldorf, Germany. Steffen Bersch, CEO of SSI SCHÄFER Group, shares fascinating insights into the strategic development of the company in a Fireside Chat with Christian Underwood.
Experience how the SSI SCHAEFER Group is dealing with current trends and challenges. In a time of volatility, the global company has had to cope with events such as the Corona crisis, the supply chain crisis and even a cyberattack over the past year and a half. The latter temporarily forced the company to disconnect its entire organization from the Internet - an unprecedented scenario.
What influence did all these events have on the strategy of the SSI SCHÄFER Group? How is it possible to develop a successful strategy, implement it and continuously stick to it and develop it further? As a family business, the SSI SCHAEFER Group strives for sustainable technology leadership despite all the challenges.
At the end of the talk, Steffen Bersch provides an outlook on the future and the role that AI systems can and will play in it. Be curious about these exciting insights!
Don't miss this valuable episode and dive into the world of a global company and its strategic work. Listen in and find out what's going on behind the scenes!
Jun 22, 2023
30 min

In dieser englischsprachigen Podcast-Folge vom StrategySummit 2023 sprechen Prof. Jürgen Weigand und Christian Underwood live über das fesselnde Thema "Made in Germany" in Zeiten des zunehmenden Wettbewerbs und der volatilen globalen Märkte.
Der Klimawandel, neue technologische Entwicklungen in den USA und China sowie die Übernahme deutscher Unternehmen werfen Fragen auf: Kann "Made in Germany" international noch mithalten?
Lerne, welche klaren Strategien bereits von anderen Regierungen verfolgt werden und ob Deutschland neben der Hoffnung auch eine fundierte Strategie besitzt, um im globalen Wettbewerb zu bestehen.
Jun 7, 2023
6 min

In this strategy interview, badenova Co-CEO Hans-Martin Hellebrand reports on the two-year journey of a municipal energy supplier with more than a century of roots to become the digital platform for the energy and heating transition in southern Germany. Christian Underwood and Prof. Dr. Jürgen Weigand get to the bottom of the secret behind the success of this strategic realignment: from the participative strategy process, to shared leadership in the highest corporate office, to agile target management with Objectives & Key Results (OKR).
Shownotes:
Website badenova: https://www.badenova.de/
Christian Underwood on LinkedIn: https://www.linkedin.com/in/christianunderwood/
Hope is not a strategy podcast: https://www.strategy-frame.com/pages/strategiepodcast
Order now Hope is not a strategy book: https://www.strategy-frame.com/pages/strategiebuch
Digital strategy tool: https://www.strategy-frame.com/
May 18, 2023
21 min

If you want to make good decisions, you need the necessary data and information for your relevant markets and competitors. StrategyFrame® partner Cedura helps corporate decision-makers to know their relevant markets and their competitors as well as possible, thus optimizing internal decision management. This accelerates the situation analysis within the strategy process and enables you to adjust the strategy as quickly as possible through automation and regular updates in the CedDecider software. For this purpose, CedDecider is directly integrated into the digital StrategyFrame®. This makes StrategyFrame® and the leading market intelligence provider, Cedura, an unbeatable team for your digital strategy process.
### Shownotes
CEDURA: https://cedura.de/
Sascha Dongowski on LinkedIn: https://www.linkedin.com/in/sascha-dongowski-17a743ab/
Prof. Dr. Arno Lammerts on LinkedIn: https://www.linkedin.com/in/alammerts/
Christian Underwood on LinkedIn: https://www.linkedin.com/in/christianunderwood/
Hope is not a Strategy Podcast: https://www.strategy-frame.com/pages/strategiepodcast
Strategy book "Hope is not a strategy": https://www.strategy-frame.com/pages/strategiebuch
Digital strategy tool: https://www.strategy-frame.com/
Jan 12, 2023
24 min

Just in time for our book release, we are simultaneously launching our digital offering! In this episode of the podcast, I invited two technical experts and received their competent support on our new StrategyFrame® software:
Oliver Kern (Co-Founder of StrategyFrame® ) and Martin Kundt (CEO of Know How! AG, the leading provider of learning ecosystems from Stuttgart) show us around behind the scenes of StrategyFrame® and explain the features and benefits that the software can bring to your company. You'll also find out what workflow learning actually means and what role the five moments of need play in StrategyFrame®.
Shownotes:
Know How AG: https://www.knowhow.de/
E-Book 5 Moments-of-need: https://www.5momentsofneed.com/ebook.htm
Christian Underwood on LinkedIn: https://www.linkedin.com/in/christianunderwood/
Hoffnung ist keine Strategie Podcast: https://www.underwood.de/podcast
Das Buch Hoffnung ist keine Strategie jetzt bestellen: https://www.underwood.de/buch
Digitales Strategie-Tool: http://www.strategy-frame.com/
Please send feedback and ideas for an episode to [email protected]
Dec 8, 2022
32 min

Strategy is a plan. A well-founded situation analysis is part of this plan. But how do you do a precise situation analysis? What exactly is behind it and how can it benefit your company? And how much time should you plan for it?
In this episode, we provide answers to these questions and go into detail about the six points of the situation analysis, so that by the end you will know how to proceed and how it can bring clarity to your business strategy.
Shownotes:
Christian Underwood on LinkedIn: https://www.linkedin.com/in/christianunderwood/
Prof. Jürgen Weigand on LinkedIn: https://www.linkedin.com/in/j%C3%BCrgen-weigand/
Digital Strategy tool: https://www.underwood.de/strategyframe
Digital Market Intelligence with cedura: https://www.cedura.de/
Trend management with trendone: https://www.trendone.com/
Nov 10, 2022
29 min

This episode is our first live episode that we recorded in Luxembourg within the framework of the Sustainable Banking Forum. Our thanks go to Daniel Theobald and Jörg Ackermann who invited us and gave us the opportunity to share our thoughts on sustainability in the banking sector.
We share our insights on how sustainability can work in institutions. Moreover, we discuss the question if banks are still in the spirit of time and what kind of challenges the banking sector has to overcome nowadays.
Learn what kind of new strategic approaches the banking sector could and should take and get inspired to make a difference in this world.
Shownotes:
Christian Underwood: https://www.linkedin.com/in/christianunderwood/
Prof. Jürgen Weigand: https://www.linkedin.com/in/j%C3%BCrgen-weigand/ und https://www.juergenweigand.com
Underwood GmbH: https://www.underwood.de
Hoffnung ist keine Strategie: http://www.hoffnungistkeinestrategie.de
WHU: https://www.whu.edu/de/
Daniel Theobald: https://www.linkedin.com/in/daniel-theobald-llm/
PWC Luxembourg: https://www.pwc.lu
Das Buch Hoffnung ist keine Strategie jetzt hier vorbestellen: https://www.underwood.de/buch
Oct 12, 2022
23 min
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