HOPE IS NOT A STRATEGY
HOPE IS NOT A STRATEGY
Christian Underwood
#06 From municipal energy supplier to platform for the energy transition
21 minutes Posted May 18, 2023 at 12:00 am.
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Strategy interview with badenova Co-CEO Hans-Martin Hellebrand

In this strategy interview, badenova Co-CEO Hans-Martin Hellebrand reports on the two-year journey of a municipal energy supplier with more than a century of roots to become the digital platform for the energy and heating transition in southern Germany. Christian Underwood and Prof. Dr. Jürgen Weigand get to the bottom of the secret behind the success of this strategic realignment: from the participative strategy process, to shared leadership in the highest corporate office, to agile target management with Objectives & Key Results (OKR).

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