Home Builder Happy Hour
Home Builder Happy Hour
Ryan Canton and Kelly Borgen
Welcome to Home Builder Happy Hour! Grab a drink and join our dynamic sibling duo, Kelly and Ryan, as they share the 4-1-1 on the latest marketing trends you need to know about the homebuilding industry. Tune in to hear insightful Interviews with industry professionals and get some juicy tips on how you can succeed in this competitive market!
S3E9: Celebrating 12 Years of Get Community!
Time Stamps: Intro - 00:28 Get Community Established January 2011 - 01:00 Looking Back on 12 Years - 03:30 Looking to the Future - 35:00 Happy 2023 everybody; here at Get Community, January 1st is also the anniversary of opening our doors! Kelly and Ryan sat down with some of the GC team that’s been here for all our growth. Together the team discusses how much we’ve grown as a company and how we hope to see the company grow in the next 12 years! So mix up our cocktail of the week and join us...
Jan 13, 2023
44 min
S3E8: Get Community’s 2023 Trends Report with the Writing Team
Intro - 00:28 The History of Short Form Video - 2:00 Interactive Social Media Content - 17:15 A Behind-the-Scenes Look with Employee-Generated Content - 33:30 Outro - 42:00 Our 2023 Trends Report is finally here! This week, Kelly and Ryan are joined for happy hour by the members of Get Community’s writing team: Rainy Emerson, Nicole Hakim, and LeighErin Jass. They each break down the three main trends featured in our report, including the history and growth of short-form video, using interac...
Dec 9, 2022
44 min
S3E7: Digital Privacy in 2022 with Joey Grable
Time Stamps Intro - 00:28 The History of Privacy - 1:50 Recent Changes in Digital Privacy - 15:25 Everything Internet Cookies - 17:00 How Changes in Privacy Laws Affect Digital Marketing - 28:30 We are back this week and bringing you everything you need to know about Digital Privacy! Kelly and Ryan are joined by Get Community’s Digital Developer, Joey Grable. Joey takes us through the history of privacy laws, all the way back to the turn of the century. We also cover everything there is to ...
Dec 2, 2022
37 min
S3E6: LinkedIn Do’s and Don’ts
Time Stamps Intro - 00:27 All Things LinkedIn Ettitque - 1:35 Meaningful Engagement on LinkedIn - 9:00 Optimizing Your Profile - 15:30 Promoting Your Business and Building Your Brand - 23:55 The Don’ts of LinkedIn - 30:15 Get Community’s LinkedIn Checklist - 33:53 Show Notes Kelly and Ryan are here to discuss all things LinkedIn! For happy hour this week, the pair breakdown the value of LinkedIn for building both personal and business brands. From optimizing your profile to finding your ne...
Nov 11, 2022
34 min
S3E5: Hard vs Soft Sell Texting with Catherine du Pont
Time Stamps Intro - 00:27 Intro to Texting Marketing - 1:05 Soft-Selling Text Messages - 2:30 Analytics from Texts - 7:35 Balancing Your Marketing Strategy - 12:15 Hard-Selling Texts - 13:30 Final Thoughts on Text Marketing - 17:00 Outro - 28:45 You’ve got a text! Catherine du Pont, Get Community’s Account Director, joins Kelly and Ryan this week to talk about everything text message marketing. Cat breaks down the difference between hard and soft-selling in text, as well as, tips for balanc...
Nov 3, 2022
29 min
S3E4: Best Blogs for Homebuilders with LeighErin Jass
Intro - 00:25 Using Blogs in Your Marketing Strategy - 2:00 Important Analytics Collected from Blogs - 5:13 Breaking Down Terms and Tips for Homebuyers - 8:10 Seasonal Design and Recipes - 12:10 Employee-Driven Content in Blogs - 15:00 Creating Community Guides - 17:35 Outro - 23:25 This week, Kelly and Ryan are joined by Get Community’s Content Writer, LeighErin Jass. Together they discuss the benefits of posting blogs for your homes or masterplan communities. We have you covered from the im...
Oct 27, 2022
24 min
S3E3: Taking Over TikTok with Andrea Villanueva
Time Stamps Intro - 00:27 Our Favorite TikTok Trends Right Now - 3:10 Balance Your Content - 7:00 Hop on Trends As Soon As You Can - 12:05 Encourage Engagement - 16:20 The Almighty Hashtag - 20:45 Embracing TikTok - 27:40 Get Community’s Account Director, Andrea Villanueva joins us for happy hour this week to discuss everything TikTok. Together with Kelly and Ryan, they discuss current trends, balancing your content, creating engagement, and all the basics for embracing this essential social ...
Oct 20, 2022
33 min
S3E2: Fall and Winter Media Trends
We are officially in the last quarter of 2022 so what better time to get analytical? This week, Get Community’s Media Director, Sarah Hussain, joins Kelly and Ryan for happy hour! They discuss current trends, adapting to changes in hashtags and branding, the significant changes coming to Google Analytics, and more. So mix up our cocktail of the week, sit back, and enjoy our Homebuilder Happy Hour! Intro - 00:27 What Makes Up our Media Trends Reports - 2:05 Current Trends - 3:20 YouTube Short...
Oct 13, 2022
26 min
S3E1: Fall Content Ideas
It’s fall y’all, Get Community’s favorite season! This week Kelly and Ryan are joined by Lindsay Gerner, GC’s Creative Director, and Jenna Malone, GC’s Art Director, to discuss how you can celebrate the autumn season in your marketing strategy. They discuss the growing popularity of Instagram reels, getting your employees involved with staff recommendations, and how you can feature fall fun for the whole family. So mix up our cocktail of the week, sit back, and enjoy our Homebuilder Happy Hou...
Oct 6, 2022
26 min
S2E10: Exploring NFTs
Welcome to Home Builder Happy Hour! It’s time to mix your favorite cocktail, pop your headphones on, and learn all about the latest homebuilding news, tips, and trends from Get Community’s super siblings, Ryan and Kelly. Tune in for insightful discussions with industry leaders and advantageous tips from insiders who know how to navigate the competitive landscape of the homebuilding market. Interesting digital art pieces are flooding the internet, and they can only be described as the wildly ...
Mar 31, 2022
36 min
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