Hitting The Mark
Hitting The Mark
Fabian Geyrhalter
Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
Air: Tyler Strand, Co-Founder, CTO & COO
Tyler Strand co-founded the creative operations platform Air, a tech company that could easily be seen as a media agency. Air is empowering Creatives in the age of AI, and the entire brand is built on smart brand marketing. The team is putting out all kinds of crazy campaigns that most Creatives wish their agency would let them run, thereby building a bond and a community that reaches far beyond the product.
May 7
48 min
IZIPIZI: Charles Brun, Co-Founder
15 years ago, Charles Brun started C-Concept together with two of his best friends. A B2B2C company that made reading glasses, founded by friends who saw a need for stylish readers for their Parisian moms. Fast forward to today, and the name has changed to IZIPIZI, and the company is selling design-forward eyewear for all occasions in thousands of stores around the world.
Apr 9
47 min
Linden Creek: Alisa Sparks, Founder & CEO
Alisa Sparks quit her government finance job to get into interior design without any formal training. She tested her theory, and the market responded. Today, this bold move sees her at the helm of Linden Creek, a home staging and interior design franchise with over 20 locations nationwide and many more planned.
Jan 29
49 min
Archer: Eugene Kang, CEO & Founder
Eugene Kang grew up stocking shelves in his parents' gas station convenience stores, then one day took a mesmerizing bite of beef jerky at a small roadside stand, tracked down the maker, and eventually bought the business with his aunt. Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company's recent re-brand.
Dec 4, 2025
44 min
HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder
Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture stopped me in my tracks: HIRO Diapers, the world’s first diapers that are digested by Fungi.
Nov 6, 2025
49 min
Frank Darling: Kegan Fisher, CEO & Co-Founder
Kegan Fisher, together with her husband, co-founded the Frank Darling brand to revolutionize the fine jewelry industry. One fine piece of copy from the brand’s website reads, “The hardest thing on Earth is now a little easier. We’ll be frank, darling. The diamond industry benefits from confused customers.”
Oct 16, 2025
47 min
LYMA: Lucy Goff, Founder
Lucy Goff is the founder of LYMA, the buzzy London-based brand providing 'the world’s most powerful skin longevity system.’ A LYMA Laser runs you $2,700, and the LYMA Laser Pro sets you back $6,000: a significant investment, and a challenging brand positioning to defend in a highly opaque industry.
Sep 25, 2025
43 min
Unleashed Brands: Michael Browning Jr., Founder & CEO
Michael Browning Jr. is the Founder and CEO of Unleashed Brands, the parent company of youth enrichment franchises that serve millions of families annually across 1,400 locations, including Urban Air Adventure Park, The Little Gym, Snapology, Premier Martial Arts, Class 101, XP League, and Water Wings.
Sep 4, 2025
43 min
Ritual: Katerina Schneider, Founder & CEO
Katerina Schneider, founder and CEO of Ritual, has redefined the supplement industry through transparent science and sourcing.
Aug 14, 2025
38 min
Fair Harbor: Jake Danehy, Chairman & Co-Founder
Jake Danehy runs the apparel brand Fair Harbor, which has repurposed nearly 40 million plastic bottles into best-selling apparel. He started the company in college with his sister and scaled it into a multi-million-dollar values-led brand.
Jul 17, 2025
36 min
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