Hitting The Mark
Hitting The Mark
Fabian Geyrhalter
HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder
49 minutes Posted Nov 6, 2025 at 10:14 pm.
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Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture stopped me in my tracks: HIRO Diapers, the world’s first diapers that are digested by Fungi.