<p>This episode features Diane Albouy, CTO of smol. We focus on how ecommerce businesses can accurately define lifetime value and the pitfalls of analyzing vanity metrics. We also talk about using a quiz for an onboarding flow and discuss how the culture of sustainability plays into how brands market themselves.</p><p>Connect with Diane on&nbsp;<a href="https://www.linkedin.com/in/diane-albouy/" rel="noopener noreferrer" target="_blank">LinkedIn</a>. Check out&nbsp;<a href="https://smolproducts.com/" rel="noopener noreferrer" target="_blank">smol</a>.</p>

Preparing for Black Friday and Cyber Monday: Build the perfect user experience

Subscriptions are everywhere. 

Nearly half a billion people worldwide subscribe to Netflix, Spotify, or Amazon Prime and that number is only increasing.

Many of the most successful direct-to-consumer brands are already reaping the benefits of subscriptions: predictable revenue, increased lifetime value, and massive customer loyalty.

Join us as we explore the customer experience of top direct-to-consumer brands. Founders, CEOs, and top executives dive into what scaled their businesses as we examine all aspects of subscription ecommerce.

So hit subscribe and let’s get started.