<p>This episode features John Roman, CMO of BattlBox and Carnivore Club, and founder of <a href="http://onlinequeso.com/" rel="noopener noreferrer" target="_blank">OnlineQueso.com</a>. We dive into how BattlBox got its own Netflix show, Southern Survival. We also talk about how to cut through a saturated market to get your content in front of the right people at the right time, and whether or not there are content marketing cheat codes.</p><p>Connect with John on&nbsp;<a href="https://www.linkedin.com/in/john-roman/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;or&nbsp;<a href="https://twitter.com/JohnMRoman" rel="noopener noreferrer" target="_blank">Twitter</a>. Check out&nbsp;<a href="https://www.battlbox.com/" rel="noopener noreferrer" target="_blank">BattlBox</a>,&nbsp;<a href="https://us.carnivoreclub.co/" rel="noopener noreferrer" target="_blank">Carnivore Club</a>, and&nbsp;<a href="https://onlinequeso.com/" rel="noopener noreferrer" target="_blank">Online Queso</a>. Watch&nbsp;<a href="https://www.netflix.com/title/81060576" rel="noopener noreferrer" target="_blank">Southern Survival</a>&nbsp;on Netflix.</p>

Defining lifetime value: Vanity metrics, onboarding quiz, and sustainability

Subscriptions are everywhere. 

Nearly half a billion people worldwide subscribe to Netflix, Spotify, or Amazon Prime and that number is only increasing.

Many of the most successful direct-to-consumer brands are already reaping the benefits of subscriptions: predictable revenue, increased lifetime value, and massive customer loyalty.

Join us as we explore the customer experience of top direct-to-consumer brands. Founders, CEOs, and top executives dive into what scaled their businesses as we examine all aspects of subscription ecommerce.

So hit subscribe and let’s get started.