In this episode of the Higher Ed Pulse, live from AMA, Mallory sits down with Bob Rafferty, Partner and EVP at Simpson Scarborough, to discuss the transformative role of artificial intelligence in higher education websites. Recorded live at the American Marketing Association (AMA) conference in Las Vegas, this conversation unpacks the evolving landscape of .edu websites, how AI is reshaping the user experience, and why universities need to embrace these changes to remain competitive in a tech-forward world.

Live at AMA: Lessons Higher Ed Can Learn from Lego and Crayola

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.
That’s why every Monday, we break down what actually matters — fast, clear, and to the point.
Want to sound like the smartest person in the room? You’re in the right place.

Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.