In this live episode from the American Marketing Association (AMA) conference in Las Vegas, Mallory sits down with Christian Ponce, AVP for Marketing at Old Dominion University. They discuss the powerful intersection of AI and KPI development in higher education marketing. Christian shares how AI tools like Elephant AI streamline KPI generation, offering marketers valuable insights and efficiency. This episode dives into the practical applications of AI for setting and tracking key performance indicators (KPIs), particularly in campaign planning and execution, to maximize productivity and foster a sense of belonging within teams.