Higher Ed Pulse
Higher Ed Pulse
Mallory Willsea
Live at AMA: Live at AMA: Empowering Advancement Marketing Through AI
14 minutes Posted Nov 12, 2024 at 5:02 pm.
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In this special episode of the Higher Ed Pulse podcast series, recorded live at the American Marketing Association (AMA) conference, Mallory Willsea speaks with Dan Giroux, AVP of Advancement Communications & Stewardship at Drexel University. With a focus on personalized engagement, operational efficiency, and AI-powered predictive analytics, Dan shares insights on leveraging technology to enhance advancement efforts and build meaningful relationships with donors.