The new fiscal year has started and budgets are more or less set...but just because you’ve spent your marketing resources on a particular collection of vendors, strategies, tactics, and technology doesn't mean you have to do the same next year!
On this week's episode, Zach shares five questions that every higher ed marketer should ask themselves before they launch a single campaign this fall:
- Where are the keyword gaps in your competitor’s SEO strategy?
- How can you make your content more searchable?
- If a user had to complete a survey before they could “x” out of your website and describe their experience with your school in three adjectives, what do you hope those adjectives would be?
- If people are willing to take jobs having never stepped foot in an office or met their team physically, populations of students will feel the same way about college. What does this mean for recruitment?
- How do we win the quality lead game and stop playing the antiquated quantity lead game?
This week’s episode is brought to you by Element451. Have you heard the news? Element just launched a brand new certification course on Enrollment Analytics — and they are giving away scholarships to a few Enrollify subscribers! Apply before August 15th to qualify!
Learn more about this episode and about our sponsors in our show notes.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
