On this week’s episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series with a brainstorm on the future of college and university websites. Zach outlines a helpful framework for how to think about, audit, and augment the experience your website offers to mirror the experience of being on campus. 

Furthermore, Zach shares predictions for what the future of college and university website experiences will offer. These predictions include:

• Search will not be ancillary to navigation, search IS navigation
• Video experiences and chat will be the rule, not the exception
• Websites will become more “choose your own adventure” and less “pre-architected”
• CMSes will be controlled by marketing not IT
• Digital experience will see the kind of conversion rates that today’s on-campus events do of 40-50%….and we’ll see actual campus visits start converting at higher rates. If people are willing to take jobs having never stepped foot in an office or met their team physically, populations of students will feel the same way about college.

Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!