This episode is full of really useful nuggets for business owners, and I can’t wait for an update from our guest on how her Scale journey is going because it’s been a while since we last spoke. This episode is with Lucy McCarraher, co-founder and CEO of the recently launched Book Magic AI book-writing app; co-founder of Rethink Press; and founder of the Business Book Awards. She is also Director of Dent Global and the Publish Mentor of the Key Person of Influence programme, where I first met her back in 2016. Lucy is the author of 13 books, and I know first-hand that she is the UK’s most experienced business book mentor and has mentored well over a thousand entrepreneurs, experts and business owners to write and publish their books. Lucy is the Host of the ABOO – A Book of One’s Own online support and mentoring group for women authors and aspiring authors and runs women’s mastermind groups and fiction-writing programmes. Lucy started her first publishing company while she was still at university and has worked in publishing and the media ever since. She has a post-graduate diploma in teaching Creative Writing and Literacy. Listen to learn: When setting up a business, start with a Concept in mind with Expertise behind it. The importance of Aligning your Passion to your Business. How to avoid getting the WRONG staff. Why you need to look for the good in things that disrupt the market, rather than panic about the bad things (i.e. AI). The importance of Values. Why you should celebrate “mistakes”. How to know if you’re going in the right direction. How to expand and set up new ventures that run whether you’re there or not. Why you need to take Leadership – NOT Ownership – of your culture. How to deliver your services to your customers in a consistent, predictable, profitable & routine way. For more information about Lucy and her great work, visit: LinkedIn: linkedin.com/in/lucymccarraher Website: www.rethinkpress.com  and www.bookmagic.ai

In this episode, I catch up with someone who I have known and respected for many years, someone we’ve worked closely with in our business, and someone who is a friend that we’ve shared many trips – I know she doesn’t like to mention Everest Base Camp for one! This episode is with serial entrepreneur Sian Millar, who many of you will know from the Entrepreneurs Circle with her Dizzy Ducks hat on. Sian originally got into the nursery industry because of the lack of childcare in Essex when she was a working mum. To a mind like Sian’s, of course a problem is an opportunity so she left her stable job to create a nursery group that would become a badge of distinction. Sian grew Dizzy Ducks from one to eight sites, and fourteen years later successfully exited and sold her business to a larger nursery group. Since then, she’s worked as a business coach, set up her rental property company, and has recently launched Polka Dot Farm, a unique space for young children that focuses on outdoors, exploring nature and ensuring their indoor space is just as engaging as the outdoors. Listen to Learn: Why Vision must come first, and everything (and everyone) needs to follow and stay true to this.   Why you need to set-up for Exit at the START of your business journey, not at the end. How to get a business to survive on its own. How Sian has grown her team to 40 members, generated a Turnover of £2.2m, and has a long waiting list – in just 5 months! Why you shouldn’t have a day job in your business. Why you should never let people jeopardise your brand or identity. Alarms & Alerts and Scorecards don’t have to be numbers based. How to WOW your team & your customers for less than £10 to retain loyalty. Why policies, procedures and systems are there to help and learn from – and not there to blame.   Why you, as the Leader, must hold up your hands when you’ve got it wrong. For more details visit https://sianmillar.co.uk

It’s been a while since we’ve done a Podcast, but I promise you this is worth the wait!  This week I’m joined by someone who helps, inspires, and stretches people to perform to be their very best: Jean-Pierre De Villiers, or JP, as he’s known. JP works with CEOs, Celebrities, Olympic Athletes and thousands of other high profile influential men and women, who demand the best from themselves, because they work in high-demand environments where their best is expected. Olympic medallists, business leaders, entrepreneurs, actors and award-winning film directors and producers all seek out JP's expertise and rely on him to help them perform at the highest level.  JP teaches leading-edge strategies to keep them ahead of the game (and sometimes in the game). He's the author of several books, is a professional martial artist, has completed multiple ultra-marathons and other endurance events and was voted as Health Coach of the Year. I first met JP at Daniel Priestley’s Key Person of Influence and have since been inspired by his talks as well as his personal journey over the last few years which I’m sure we’ll touch upon. Listen to Learn: Why opinions matter, but not all opinions are important. The importance of trusting yourself and to be guided by your intuition. JP’s 4 Pillars of Spiritual Fitness. Why Purpose-Led businesses are more successful than Vs Profit-Led.   How to re-engineer all your goals to get you moving towards your Vision and the person you want to be. The 3A’s to give you Clarity, Coaching and Commitment. It’s not WHAT happens, it’s HOW you react. Why your measure of success should be: How Happy Am I? How you need to create a culture of learning from mistakes in your business. Self-Leadership comes before any other kind of Leadership. For more information or to contact JP, visit Website: https://www.jpdvperformance.com/ Instagram: https://www.instagram.com/jeanpierre_de_villiers/ LinkedIn: https://www.linkedin.com/in/jpdvperformance/

In this episode, we bring together the world of business and sport, with guest Sophie Hollis, founder of Inspire Girls Football. I first met Sophie about three years ago, when our daughter Lily went along to one of Sophie’s Inspire Girls football courses. Since then, Lily has attended Inspire Girls Football Camps, as well as goalkeeper training programs. I’ve also got to know Sophie through her work she is doing with Camberley Town Girls FC, which I am a coach of. I am truly inspired by Sophie’s journey, her purpose, her energy, and her mission to inspire as many girls as she can. But before we kick-off, a quick background… Sophie has played football for several elite clubs in and around Surrey and Hampshire. At 17, she gained a full athletic scholarship to play professional college soccer in America. After battling through a long-term injury, she fell in love with coaching, so much so that she decided to create Inspire Girls Football in 2019. She now continues to inspire over 6,000 players across the country. Sophie recently got back from America where she was the head coach for several elite travel teams in New York, New Jersey & Pennsylvania. Listen to Learn: - How to take a passion and turn it into a business - How to define, roll-out and live by your Values - The importance of a Team - The power of a Brand - Getting the best out of the hardest situations - Why you need to Learn Lessons every single day For more details visit https://www.inspiregirlsfootball.com/or https://www.inspiregirlsfootballfc.com/

I’m excited to be joined by someone I met through Daniel Priestley’s KPI program and have since been part of his Facebook Group and through his Tiers of Freedom Program which I have found incredibly valuable and liberating. Today’s guest is Jason Graystone, who helps people achieve true financial independence and live their most inspired life. Since starting his first business at 22 years old, investor and currency trader Jason has successfully built and run multi-million-pound businesses both in the service sector and online. Jason believes that if you have the right balanced mindset, and adopt the right personality traits, you can use simple formulas to achieve anything you want in life; and it’s this attitude that allowed him to achieve complete financial independence by the time he was 30 by strategically replacing his active work force income from passive investments. Since then, Jason helps to empower others around money and wealth creation and designing their best life. Jason believes that everyone deserves to live an inspired life: “When we are free and able to focus on meaningful work, we become better human beings. All we want in life is time primarily, and then the ability to focus on our highest values for fulfilment and reward.” Listen to Learn: - The key questions you need to ask yourself before building your business ·- Why you need to STOP pleasing everyone, and start polarizing - How a big and clear vision and mission are key to your success - How to surpass your competition - What makes Jason’s staff all stand out from most other businesses - The 2 questions you need to ask yourself every single day - How to master the art of Delegation - Best skilled workers Vs. Workers aligned to your Vision - The 2 metrics you need to track in your business - How to increase your Customer Lifetime Value - How to step your ego getting in the way - Why doing lots of tiny things make a huge difference to your customers - How to avoid false expectations - What Leadership is reallyabout For more information about Jason and his services visit: Website: http://www.jasongraystone.com

We have had people from the worlds of business and sport, so this week I’m really fired up because today’s guest is from both! So, welcome to Jodie Cook. Jodie is an entrepreneur, author, and an elite athlete on a mission to see what she is capable of and help others do the same. She built and recently sold the marketing agency she started at age 22. She writes books and articles on the topic of entrepreneurship, including for Forbes, and she competes for Great Britain in Powerlifting. Jodie writes about how to run a business without it running you, how to live an extraordinary life while running a business, and how to bring the best version of yourself to every single day. Her books include Stop acting like you’re going to live forever and How to raise entrepreneurial kids which we have a copy of and our ten year old son has enjoyed! Her new book - Ten Year Career: Reimagine business, design your life, fast track your freedom - is available now. Listen to Learn: -How to become the number 1 in your marketplace and be in the position to write your own cheques. - Why you need to ask yourself what kind of work you really want to do, and what excites you. - How to walk away from money (for the better). - Which techniques in elite powerlifting can be applied to your business. - How to find the right customer: Rabbits, Deer, and Elephants. - Why measuring your business success on how busy you are, isn’t a true metric. - Jodie’s BIG wakeup call that led her to systemising her business. - Why you must STOP being everyone’s PA. - What a “useful” person actually is. - Why you cannot manage people. - The catalyst for selling her business. - The ONE thing that is the difference for business owners loving life or hating life. - The power of gratitude and giving thanks as part of your culture. For more information: For Jodie’s new book > Ten Year Career: Reimagine business, design your life, fast track your freedom. For Jodie’s TEDx talk >https://youtu.be/-dpzA3XDRFY Or visit > jodiecook.com 

This week Martin Norbury is joined by Phil M Jones, best-selling author of Exactly What To Say, Exactly How To Sell, and Exactly Where To Start. He had his first business at just 14 years of age and is the youngest recipient of the “British Excellence in Sales and Marketing” award. To date, over two million people, across 57 different countries have benefitted from his lessons. And as a result, they now know exactly what to say, when to say it and exactly how to make more of their conversations count. Oh, and he’s also recently shared the stage with Tony Robbins! Listen to Learn: · The two questions you need to be able to answer in detail when you’re setting up your business. · Why a good idea isn’t a good business · The 3 Step formula Phil uses to see if your business is commercially viable to reward you as the business leader · Why you should never run one business (cupcakes and sprinkles) · How to create sustainable values the right way · The importance of creating enjoyable checkpoints with your team · Why it’s hard to employ someone for something you don’t know how to do yourself · What the shift is from GROWING a business, to RUNNING one · The two questions you need to address BEFORE setting up your KPIs · The mistake every entrepreneur makes · How your version of winning needs to be aligned with everyone around you · The difference between mistakes and failures; and which to avoid or encourage · Phil’s advice on Leadership For more information about the great work Phil is doing, visit: https://www.philmjones.com/ https://www.instagram.com/philmjonesuk/ Engage in discussions at https://www.linkedin.com/in/philmjones 

This week we have someone from the world of military, IT, and security: Toby Rees, founder of Cyber Savvy. Toby is a 'multi-innovation award-winning', ex-military specialist of 20+ years’ experience, proven in 'high-threat' environments across the globe within Information Technology; Telecommunications; Intelligence; Surveillance; Reconnaissance and Special Operations Groups. As a consultant and advisor to Metropolitan Police Services, National Crime and Intelligence agencies, Cabinet Office and Her Majesty's Parliamentary Officials, Toby has supported a range of clients within retail, scientific & administrative services, media, and financial institutions inclusive of; Barclays; Boeing; BBC and National Savings and Investments where he served as the Chief Security Officer. I’ve been lucky enough to trek across Peru and the Himalayas with Toby, so as you can imagine we got to know one another incredibly well and had some insightful conversations along the way. Listen to Learn: - Why the first thing you need to do in business is understanding and defining what problem you’re solving for your market - The 7 Questions from the British Army that will help you deal with problems and conflicts - How challenging the norm can open the market for you - Why we live in a VUCA (volatile, uncertain, complex, and ambiguous) world and how unpredictable change is now the norm - The best tool to use in your business to measure how your company is structured to run without you - The importance of failing quickly - How a Leader can create a business that self-learns - Being Comfortable with the Uncomfortable - Toby’s top tips on assessing your level of risk - The value of blending military experiences and processes with civilian practises and language - Cyber Security isn’t just a technical problem; it’s a People and Process Problem - How any business or any size is at risk of security For more information on how Toby and his team can help secure your business contact: Visit: https://cybersavvybusiness.com Email: [email protected] or [email protected]

I had the pleasure of meeting Claire Perry-Louise back in 2015 at Daniel Priestley’s KPI 16 program.  It was great to share our KPI journey together and we’ve kept in touch ever since, with our paths often crossing at events and awards. A former lawyer, Claire witnessed that the traditional way of doing business was outdated and it was time for a new approach. You hear a lot today about Community; well Claire has specialised in community building since 2013 - she is skilled in creating safe spaces for deep, engaged conversations with the people who matter in your business. Claire has helped a wide range of businesses to build competitor proof communities that support innovation, increase positive communication and boost sales opportunities. To date she has worked with the likes of Facebook, Dent Global, Kantar TNS, LHI Group, One Year No Beer and several purpose driven Entrepreneurs who see the value in culture and community in the workplace. Claire founded the community Like Hearted Leaders in 2020 to give leaders a safe space to voice the conversations in their head. Listen to Learn: · The importance of defining your why, your purpose and your vision from the outset · How it’s more than just writing a set of values on the wall · How to be a role model of the behaviour you expect from your business · Why people today are passionate about issues and making an impact, and how corporates are no longer running the show when it comes to this · Just how you should focus on Staff 1st, Customers 2nd and Shareholders 3rd · Why we all need space for time and creativity and how to create this environment in your business · Failing fast Vs perfection · Why awareness gives you the ability to change · How to move your business forwards without the overwhelm · The importance of documenting your processes from day one, for future expansion or exit · Why having 1,000 true fans is more important than 1 million subscribers, listen to my conversation with Claire For more information: www.claireperrylouise.com www.likeheartedleaders.com

This week is going to be an extremely fun Podcast, because today’s guest is Pete Cann, The Laughter Man. I’ve known Pete for many years, and a few years back we helped Pete and his wife Chloe grow their Catering Recruitment business Back-to-Front. Like many, their industry was hit hard with the pandemic, and added to this was Pete’s search for something that would fulfil, engage, and bring peace to his busy life. So, one successful pivot later, Pete set-up and became The Laughter Man and is on a fun filled mission to bring the positive benefits of laughter to the world. Since discovering Laughter Yoga, Pete has transformed his business and family life and now wants to share his infectious secrets and get the planet laughing along with him. Both Jacki and I have been involved in several laughter sessions with Pete and I cannot recommend it highly enough, I’m even smiling about it as I speak. Listen to Learn: - How to manage your established business, whilst launching a new one.  - How to release yourself from the day-to-day to focus on the bigger picture.  - The importance of creating assets& how to build this pre-launch quickly and cost-effectively.  - How one opportunity propelled Pete’s business.  - How a visual Vision Board will bring your Life Plan alive.  - Why you should think about your scalability even if you have just one customer, and set-up your business with this in mind.  - The importance of documenting processes from day one.  - Why you should outsource those activities you don’t enjoy or aren’t good at. -  How ‘Alphabet Date Night’ has been a saviour to Pete and his family.  - How Pete measures the success of where he’s going.  - Why everyone needs a “Happy Index” on their business and life.  - How to create an environment for Learning Lessons.  - How to cope when you have lots of people from two businesses plus a family all pulling you I different directions.  - The benefits of Laughter Yoga. For More Information: Email: [email protected]  Website: www.petecann.com  LinkedIn: https://www.linkedin.com/in/thelaughterman/  Instagram: https://www.instagram.com/petecannthelaughterman/  Facebook: https://www.facebook.com/thelaughterman  YouTube: https://www.youtube.com/c/petecannthelaughterman  TikTok: https://www.tiktok.com/@petecannthelaughterman  Twiter: https://twitter.com/thelaughterman1