This episode is full of really useful nuggets for business owners, and I can’t wait for an update from our guest on how her Scale journey is going because it’s been a while since we last spoke.

This episode is with Lucy McCarraher, co-founder and CEO of the recently launched Book Magic AI book-writing app; co-founder of Rethink Press; and founder of the Business Book Awards. She is also Director of Dent Global and the Publish Mentor of the Key Person of Influence programme, where I first met her back in 2016.

Lucy is the author of 13 books, and I know first-hand that she is the UK’s most experienced business book mentor and has mentored well over a thousand entrepreneurs, experts and business owners to write and publish their books.

Lucy is the Host of the ABOO – A Book of One’s Own online support and mentoring group for women authors and aspiring authors and runs women’s mastermind groups and

Lucy started her first publishing company while she was still at university and has worked in publishing and the media ever since. She has a post-graduate diploma in teaching Creative Writing and Literacy.

Listen to learn:

• When setting up a business, start with a Concept in mind with Expertise behind it.
• The importance of Aligning your Passion to your Business.
• How to avoid getting the WRONG staff.
• Why you need to look for the good in things that disrupt the market, rather than panic about the bad things (i.e. AI).
• The importance of Values.
• Why you should celebrate “mistakes”.
• How to know if you’re going in the right direction.
• How to expand and set up new ventures that run whether you’re there or not.
• Why you need to take Leadership – NOT Ownership – of your culture.
• How to deliver your services to your customers in a
  consistent, predictable, profitable & routine way.

For more information about Lucy and her great work, visit:

LinkedIn: linkedin.com/in/lucymccarraher

Website: www.rethinkpress.com  and www.bookmagic.ai