"Quality, not quantity, is what matters in reviews." Connect With Our SponsorsSolventum - https://go.solventum.com/clarityGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Gal Borenstein discusses the evolving landscape of trust in branding, particularly in the context of digital interactions. He emphasizes the importance of authenticity, customer experience, and adapting to generational communication changes. Gal provides practical advice for enhancing trust and navigating the complexities of digital marketing, especially for orthodontists. He highlights the need for businesses to focus on quality over quantity in reviews and to create a strong digital footprint that resonates with today's consumers. Connect With Our Guest The Borenstein Group - https://www.borensteingroup.com Takeaways Trust has changed dramatically in branding and advertising.Digital trust is now more important than ever for businesses.Customer experience has evolved, especially post-COVID.Authenticity in reviews is crucial for building trust.Businesses must adapt to generational communication preferences.Quality of reviews matters more than quantity.Creating a strong digital footprint is essential for success.Practices should regularly evaluate their online presence.Engaging with customers authentically can enhance trust.Negative influences can hinder business growth and optimism.Chapters 00:00 Introduction02:29 Gal’s Background and Branding04:28 COVID Shift to Digital Trust10:41 Reviews and Authenticity16:10 AI Search and Origin Story23:08 Gen Z Communication and UX28:34 Trust Killers in Practice33:34 Practical Steps Inside vs Outside36:04 Contact Info Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!

"It's a one stop shop for all your needs." Connect With Our SponsorsSolventum - https://go.solventum.com/clarityGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill Allen and Nathan Hudson discuss the intricacies of starting and managing a practice, focusing on the importance of understanding both clinical and business aspects. They explore the 'Five B's' framework, which includes banker, broker, bean counter, broadcaster, and builder, emphasizing the need for a well-rounded approach to practice management. The discussion also highlights the distinction between tools and toys in equipment purchasing, the significance of budgeting for marketing and branding, and identifying efficiency gaps in practice operations. Nate also touches on various challenges practices face, particularly startups, in navigating equipment choices and emphasizes the need for informed decision-making. Connect With Our Guest Renew Digital - https://www.renewdigital.com/ Takeaways Nate Hudson has a background in engineering and dental sales.The Five B's framework is essential for practice owners.Understanding the difference between tools and “toys” is crucial.Budgeting effectively can lead to greater success in startups.Efficiency gaps often arise from lack of communication within teams.Training is vital when purchasing new technology.Doctors should focus on their long-term goals when making purchases.Not all equipment needs to be brand new to be effective.Team cohesion is necessary for a successful practice. Efficiency in imaging can significantly impact patient flow.The merger of Renew Digital and Voxel Dental creates a comprehensive service offering.Startups should consider future needs when designing their practices.Choosing the right equipment can save significant costs in the long run.Having multiple specialists can ease the burden of equipment selection.Chapters 00:00 Introduction02:54 Nathan Hudson’s Background05:32 The “Five B’s” Framework11:46 Tools Versus Toys15:05 Budgeting and Hidden Costs20:20 Spotting Efficiency Gaps26:40 Voxel Partnership and Labs32:58 One Rep or Many Vendors38:24 How to Contact Renew Digital Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!

"It's a matter of trusting the people you hire." Connect With Our SponsorsSolventum - https://go.solventum.com/clarityGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill Allen interviews Shawn Rainey, the director of the design department at Blue Frog, about the intricacies of orthodontic practice design and construction. Shawn shares his extensive background in the field, discussing the transition from traditional bidding processes to a more integrated design-build approach. He emphasizes the importance of functionality in design, the need for collaboration among various stakeholders, and the challenges faced when working with equipment specialists. The conversation highlights the significance of having an in-house design team to streamline processes, control budgets, and ultimately create efficient and practical dental practices. Jill and Shawn also delve into hidden costs that can arise during construction projects, highlighting the need for thorough inspections and contingency planning. Connect With Our Guest Blue Frog - https://www.bfrog.net/ Takeaways Shawn Rainey has extensive experience in orthodontic office design and construction.The design-build process offers more control over budget and efficiency.In-house design teams can provide real-time budget estimates.Collaboration among architects, engineers, and contractors is essential.Choosing the right space is critical for startup practices.Design should prioritize workflow and practical use over aesthetics.Equipment specialists may not fully understand the needs of practices.Lost time often occurs on the front end of projects.It's crucial to involve design teams early in the process.Hidden costs can arise from unexpected issues in construction.Contingency planning is essential for any project.Permitting requirements can vary significantly by location.Chapters 00:00 Introduction05:04 Startup Construction Fears06:39 Bid-Build vs Design-Build Explained10:23 Design Build Benefits16:58 Workflow Over Aesthetics21:37 Choosing Space and Team27:34 Equipment Specialist Debate29:47 Design Team First33:11 Ego Free Collaboration34:13 Hidden Costs Exposed38:17 Lease And Site Surprises40:24 Permits Zoning Feasibility45:04 Trust The Build Team47:45 Contact Info Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!

"Get comfortable asking for reviews." Connect With Our SponsorsSolventum - https://go.solventum.com/clarityGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Cameron LiButti of Bidview Marketing shares his unique journey from engineering to marketing, emphasizing the importance of market positioning, pricing strategies, and the evolving role of AI in marketing. He discusses how transparency in pricing is becoming crucial for patient engagement and the need for healthcare practices to adapt to competition. The conversation also delves into the significance of operations in marketing success and the future implications of AI on search and marketing strategies. Jill and Cameron also discuss effective strategies for attracting patients to new medical practices, the importance of understanding generational differences in marketing, budgeting for marketing efforts, and the significance of personal branding in healthcare. They emphasize the need for a robust online presence, effective review strategies, and the use of social media to connect with potential patients. Connect With Our Guest Bidview Marketing - https://www.bidviewmarketing.com/ Takeaways Cameron's unique background as an engineer informs his marketing strategies.Transparency in pricing is becoming increasingly important for patient engagement.Understanding your competition is key to developing effective marketing strategies.AI is reshaping the landscape of marketing and search optimization.Businesses should focus on good PR and community involvement to enhance visibility.Traditional SEO practices remain relevant despite the rise of AI.Understanding generational differences is crucial for effective marketing.A robust online presence is essential for new practices.Review strategies should be consistent and well-planned.Investing in quality photography can significantly enhance a practice's brand.Marketing budgets should be tailored to the specific goals of the practice.Data-driven marketing strategies are essential for success.Social media can be a powerful tool for personal branding in healthcare.Humanizing the doctor-patient relationship can improve patient engagement.Chapters 00:00 Introduction06:20 Pricing Transparency Debate13:53 Calls and Conversion Systems15:19 AI Search and SEO Reality25:09 Personalized AI Results28:22 Beating Competition Basics32:52 Reviews Strategy That Works35:23 Marketing Across Generations36:47 AI Search And Lead Sources40:39 Budgeting Marketing Spend45:07 Paid Ads Market Share Math48:08 Contact Info Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here...

"It's not just a transaction."Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill sits down with Doug Copple to discuss the evolving landscape of orthodontic partnerships, highlighting trends in the transition market, the structure of partnerships, the buy-in process, and the financial and tax implications involved. He emphasizes the importance of understanding the dynamics of partnerships and the necessity for both parties to act like owners to ensure a successful collaboration. Jill and Doug also go over the complexities of family practice transactions and the importance of aligning treatment philosophies. They also delve into the financing aspects of partnership buy-ins, emphasizing the need for clear communication and understanding between partners to ensure successful collaborations. Connect With Our Guest Bentson Copple Patterson & Associates - https://bcp-advisors.com/ Takeaways Doug has been in the orthodontic industry since 2004.The DSO market has significantly impacted orthodontic practices.Partnerships are becoming more common among younger doctors.Partnership deals can take years to form and require careful planning.The buy-in process typically involves an association period before ownership is transferred.Financial modeling is crucial for understanding partnership dynamics.Both parties must be comfortable with the financial outcomes to avoid resentment. Doctors should consider tax implications in family practice transactions.Effective communication with CPAs is crucial for financial planning.Partnerships require clear agreements on decision-making authority.Understanding treatment philosophies is essential for successful partnerships.Financial transparency is key to avoiding conflicts in partnerships.Chapters 00:00 Introduction02:01 Doug’s Background and Firm05:08 Why Partnerships Are Rising09:10 How Partnerships Are Structured14:13 Buy In Timeline and Profit Split22:39 Modeling the Deal on Paper25:45 Tax and Entity Structure Basics27:39 Family Transactions Tax Traps31:17 CPA Communication Gaps32:29 Partnership Control Rules35:40 Discretionary Spending Fights38:34 Treatment Philosophy Clashes41:15 Financing and Real Estate In The Deal46:15 Contact Info Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!

"You don't fix a $30,000 problem with a discount." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Kira Woods shares her journey in creating UpTracker, a web-based platform designed to improve inventory management in orthodontic practices. She discusses the importance of understanding both macro and micro aspects of inventory management, the evolution of systems from manual tracking to technology-driven solutions, and the need for customization based on practice size and needs. Kira emphasizes the significance of purchasing habits and the often-overlooked process of verifying vendor invoices as critical components of effective inventory management. The discussion also covers common areas of overspending, particularly in bonding materials and disposables, and offers strategies for startup practices to establish a solid foundation for inventory management. Connect With Our Guest UpTracker - https://www.up-tracker.com/ Takeaways Kira Woods started Uptracker to address inventory management issues.Doctors need to see both macro and micro inventory data.Many practices rely on one staff member for inventory management.Purchasing habits can significantly impact supply spending.Invoice verification can lead to quick returns on investment.Clerical errors in invoices are common and costly.Understanding true costs includes more than just product prices. If you don't check invoices, you're agreeing to whatever they decide to charge you.The right amount to spend right now is crucial for staying on goals.Incentivizing staff can lead to better budgeting outcomes.Bonding materials can be a significant area of overspending.Startups should prioritize visibility in inventory management.The goal isn't less inventory, it's smarter inventory.Chapters 00:00 Introduction04:58 Why Inventory Gets Ignored06:21 Macro vs Micro Inventory08:52 From Sticky Notes to Scanning15:02 Customizable Inventory Strategy16:26 Purchasing Habits and Spend24:23 Verifying Vendor Invoices29:57 Real Time Budgeting Basics32:56 Staff Incentives And Culture34:29 Common Spend Leak Examples37:50 Startup Inventory Playbook41:34 Cross Training And Controls44:40 UpTracker Contact Info Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!

“It’s a business killer.” Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill Allen interviews Dr. Anthony Bonavoglia, an orthodontist and founder of SmileSuite, about the evolution of patient communication in orthodontics. They discuss the importance of managing new patient inquiries effectively, adapting to modern communication preferences, and the role of automation and bots in enhancing patient experiences. Anthony shares insights on how SmileSuite has streamlined the new patient call process and the significance of providing a human touch in patient interactions. They dive into the importance of human interaction in patient communications, the evolution of call handling in dental practices, and the impact of technology on patient satisfaction and practice efficiency. The discussion also covers innovative strategies for improving new patient acquisition and the overall growth of orthodontic practices. Connect With Our Guest SmileSuite - https://getsmilesuite.com/ Takeaways Dr. Anthony Bonavoglia is an orthodontist with 20 years of experience.SmileSuite focuses on handling new patient phone calls for practices.The importance of quickly converting leads into appointments is vital.Many practices struggle with managing patient inquiries effectively.Patients prefer various communication methods, including text and online forms.Automation can enhance efficiency but should not replace human interaction.Understanding generational communication preferences is essential.Creating a positive first impression is crucial for patient retention.Data shows a significant increase in patient bookings with effective call handling.Practices can benefit from outsourcing call management to improve efficiency.Patient satisfaction is directly linked to how calls are handled.Asking about additional needs during calls can increase patient bookings.Virtual consultations can qualify patients without taking up doctor time.Chapters 00:00 Introduction01:35 Anthony Background and SmileSuite04:18 Missed Calls = Lost Patients06:19 From Contact to Contract08:31 Speed to Lead Systems11:48 Generational Communication Shifts15:08 Call Scripts and Consistency21:49 Automation Bots and Human Touch24:11 AI Assisted Humans26:47 Conversion Lift Data30:47 Triage Beats Voicemail32:59 Referral Slip Save34:34 Call Tips That Convert37:15 Contact Info Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!

AI is replacing Google as the first stop for orthodontic patient research, and most practice websites are invisible to it. In this episode of Hey Docs!, host Jill Allen sits down with Mary KayMiller, Owner and CEO of Kaleidoscope AI™, and Jeff Slater, VP of Operations, to unpack what's changing, why traditional SEO alone no longer protects your practice, and how the new KAL™ AI Growth System helps orthodontists get recommended by ChatGPT, Google AIOverviews, Perplexity, and Gemini. Kaleidoscope AI™ is launching KAL™ at the AAO Annual Session in Orlando, May 1 to 3, 2026. Stop by BOOTH #1115 to scan the QR code and request a free AI Visibility Audit.WHAT YOU'LL LEARNWhy showing up in AI results today does not mean you are safe tomorrow (the "false security" problem)The shift from rankings to recommendations and what that means for orthodontic marketingA quick AI readiness self-check any practice can run in 10 minutesWhat AI engines actually look for: content depth, trust signals, structured authority, review dataWhy the average orthodontic practice scores below 40 out of 100 on AI visibilityHow KAL™ audits, optimizes, and monitors your practice across AI search platformsWhy early movers in any market will lock out competitors who waitKEY QUOTE"Early adopters will have a decided advantage." — Mary Kay Miller, Kaleidoscope AI™ABOUT THE GUESTSMary Kay Miller is Owner and CEO of Kaleidoscope AI™, the digital marketing agency widely credited with introducing SEO to the orthodontic industry nearly two decades ago. She leads the development of KAL™, the AI Growth System purpose-built for orthodontic and dental practices. Jeff Slater is VP of Operations at Kaleidoscope AI™, where he leads client services and the rollout of KAL™ across the orthodontic industry.CONNECT WITH KALEIDOSCOPE AI™Website: https://kaldental.aiFree AI Visibility Audit: https://kaldental.ai/auditRESOURCES MENTIONED- The AI Referral Shift (blog):[https://kaldental.ai/ai-rreferral-shift-orthodontists-2026/]- KAL AI Visibility Guide (free download):[https://kaldental.ai/ai-visibility-guide/]CHAPTERS00:00 Introduction02:20 A new AI audit coming to AAO 202605:48 From rankings to recommendations08:54 Quick AI readiness self-check12:32 Website content and trust signals16:22 Showing up now isn't enough23:18 What AI looks for next27:01 Review data and trust29:00 Authority and site structure31:28 The KAL™ Audit System38:44 SEO vs. AI visibility43:00 Startup advantage and speed44:35 How to contact Kaleidoscope A™ and request a KAL™ auditSPONSORSGreyFinch: https://greyfinch.com/jillallen/A-Dec: https://www.a-dec.com/orthodonticsSmileSuite: https://getsmilesuite.com/EPISODE CREDITSHosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!

“IT is not set it and forget it.” Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill sits down with Jordan Janz from Cornerstone Computer Solutions to share his expertise on crafting a solid IT foundation for dental and orthodontic practices. He discusses the importance of early technology planning during the startup phase to prevent costly delays and ensure smooth operations. Jordan highlights the need for tailored IT infrastructure, including cabling and network security, to support practice growth. He also explores the differences between cloud-based and server-based management software, emphasizing the importance of network security to ensure a practice’s long-term success. The episode covers ongoing cybersecurity best practices, such as Zero Trust architecture, and the benefits of proactive IT support models. Connect With Our Guest Cornerstone Computer Solutions - https://cstonesolutions.net/ Takeaways Start IT planning during the startup phase to avoid delays and save money.Tailor your IT setup, including cabling and security, to fit your practice's needs and growth.Understand the differences between cloud-based and server-based software for better security.Wired connections can provide from reliable internet than Wi-Fi.Implement ongoing cybersecurity measures like “Zero Trust” architecture.Regularly assess your current IT systems to identify vulnerabilities and upgrade safely.Opt for proactive over “reactive” IT support models to minimize downtime and enhance efficiency.Chapters 00:00 Introduction02:46 Startup Tech Priorities05:08 Four Phases of IT06:49 Engage IT Early09:24 Launch and Support12:51 Cloud Networks and Cabling17:55 Internet Speed and Redundancy23:24 Downtime in Established Practices29:30 Proactive vs Reactive IT31:50 Monitoring Standards Explained34:57 Cybersecurity Zero Trust37:17 Startup Budget Options40:43 IT Red Flags Checklist 44:21 Contact Cornerstone Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!

"You don't have to be physically connected to something that’s in your office." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill sits down with Reid and Kevin Simmons from Planet DDS to dive into the evolution of orthodontic technology and practice management. They discuss the transformation from the early days of software development to the cutting-edge advancements in cloud-based solutions, particularly with Cloud 9. The conversation highlights how AI and industry shifts are reshaping the landscape of orthodontics, offering new opportunities for efficiency and growth. Reid and Kevin stress the importance of continuous training and consultation to ensure successful technology adoption. Connect With Our Guest Planet DDS - https://www.planetdds.com/ Takeaways Reid started Orthotrac, which served a pioneering role in ortho software since the 1980s.There’s been a shift from traditional to cloud-based systems.Cloud 9, now part of Planet DDS, has been at the forefront of cloud-based solutions.Cloud technology can reduce cost and improve accessibility.AI has a growing influence in scheduling, documentation, and financial management.Integrated software ecosystems can benefit multi-specialty practices.Continuous training and consultation is essential in new technology adoption.Chapters 00:00 Introduction02:06 Reid Simmons’ Journey07:35 Kevin Simmons’ Journey11:01 Planet DDS Merger Vision15:44 Industry Shifts Since 201024:30 AI and API Ecosystems26:48 AI Beyond Email Hacks27:50 Transcription to Treatment Plans29:09 Roadmap Driven by Customers30:54 True Cloud Explained36:18 Next Five Years of Tech38:28 Training and Staying Current41:52 Where to Learn More Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!