Hey Bob, it's Eric. | Podcast on Podbay

Hey Bob, it's Eric.

Stamats

Bob Sevier and I probably know too much about each other after arguing about higher education marketing for almost 30 years. Here’s your chance to listen in on our higher ed marketing meanderings. We’re planning to post new conversations every couple of weeks in 2016, so subscribe and hold on. This should be fun.

Episode 12: Escape the Blur of Competition

Bob and Eric review why creativity and innovation are key ways to escape the blur of competing institutions. When money is tight and enrollment is low, only educational establishments with strategic, grand-new ideas come out on top.

Aug 9, 2016

9 min

Episode 11: Measuring Your Marketing

Bob and Eric discuss the complicated reality of measuring marketing return on investment at your school. It takes a deep commitment to establishing internal benchmarks to measure year over year.

Jul 26, 2016

7 min

Episode 10: The Value of a College Degree

Bob and Eric discuss what's on everyone's mind: is a college degree worth the cost? The question deserves to be answered—but what's the right equation and are students the determining variable?

Jun 13, 2016

7 min

Episode 9: The New President

Bob and Eric discuss the role of a new president at a college or university. A momentous and often contentious occasion for any institution, a new president should consider these tips.

May 9, 2016

8 min

Episode 8: What We Have Learned as Higher Ed Consultants

Bob asks Eric about what he has learned about himself and the intricacies of higher education in his tenure as a consultant for colleges and universities. They discuss what it's like working with different types of people across higher education.

Apr 18, 2016

8 min

Episode 7: Essential Qualities of a Higher Ed Senior Leadership Team

Bob and Eric discuss the importance of forming a strong senior leadership team in higher education that can work together around the vision of the institution and what to do when the team is not in sync.

Apr 12, 2016

8 min

Episode 6: Someone with Adult Responsibilities

Eric and Bob discuss the changing market of adult students and post-traditional learners. They talk about the difficult task of recruiting an adult student, but more importantly keeping that student happy, succeeding, and ultimately holding a degree.

Mar 22, 2016

8 min

Episode 5: Is Higher Ed Marketing Fair?

Eric calls Bob to discuss how to prioritize marketing initiatives on a college campus. They discuss the importance of ruthless prioritization with the big picture in mind.

Mar 3, 2016

7 min

Episode 4: Why the CAO is the New CMO

Eric calls Bob to discuss what the senior team of a college/university should do to improve the institution's marketability. They discuss the importance of the Chief Academic Officer (CAO) and creating programs that are in demand.

Feb 29, 2016

8 min

Episode 3: Strategy is More Important Than Strategic Planning

The strategic planning process should inspire your team, not wear everybody out. Bob and Eric discuss the best way to approach the strategic planning process.

Feb 4, 2016

6 min