Eric and Bob discuss the changing market of adult students and post-traditional learners. They talk about the difficult task of recruiting an adult student, but more importantly keeping that student happy, succeeding, and ultimately holding a degree.

Episode 7: Essential Qualities of a Higher Ed Senior Leadership Team

Bob Sevier and I probably know too much about each other after arguing about higher education marketing for almost 30 years. Here’s your chance to listen in on our higher ed marketing meanderings. We’re planning to post new conversations every couple of weeks in 2016, so subscribe and hold on. This should be fun.