Heads Up Adviser
Heads Up Adviser
John Sbrocco, Craig Lack
Heads Up Adviser is a weekly show for top-performing insurance brokers who constantly improve their sales and marketing skills. Show hosts - John Sbrocco and Craig Lack share real-life stories, answer your questions and help you shorten your learning curve. Subscribe to the Heads Up Adviser Show today! http://headsupadviser.com/
Fortune 100 Health Secrets: Steal These Strategies for Your Mid-Market Clients
In this episode, John Sbrocco is joined by Lee Lewis, Chief Strategy Officer of the Health Transformation Alliance, which represents America's largest employers. Lee pulls back the curtain on the cost-containment strategies that actually move the needle for giant corporations, from advanced primary care models to psychedelic therapies for mental health.
Nov 11, 2025
34 min
The Advisor’s PBM Playbook: How to Win on Lowest Net Cost, Not Spreadsheets
In this eye-opening episode, John Sbrocco sits down with Justin Jasniewski, CEO of Serve You RX, to expose the hidden tricks and misaligned incentives within the PBM industry. They reveal why the introduction of Humira biosimilars failed to lower costs and how PBMs use tactics like “product hopping” to keep employers paying top dollar for specialty drugs.
Oct 28, 2025
26 min
2025 Self-Funded Claims Update: What You Need to Know Before Your January 1, 2026, Renewal
Fourth quarter is here, and with it comes the dreaded renewal season. Employee benefits advisors and employers are seeing shocking increases of 30%, 50%, and even 90%. But why are costs spiraling out of control, and why are so many self-funded plans, captives, and level-funded arrangements failing to deliver on their promise?
Oct 16, 2025
29 min
High Dollar Claimants: How to Manage Them and Stop the Bleeding
In this critical episode, John Sbrocco welcomes Natalia Gertsik of Private Health Management (PHM) to discuss the escalating crisis of high-cost claimants. With million-dollar claims surging by 29% and a mere 3% of claimants now driving over half of all healthcare spend, employers are facing unprecedented challenges.
Oct 9, 2025
30 min
Habits Of Multi 7-Figure Brokers
In this episode, join business advisers John W. Sbrocco and Craig Lack as they reveal the specific habits and mindsets that drive brokers to multi 7-figure success and give you a practical roadmap to scale beyond your current limitations.
Jul 15, 2025
24 min
Why Your Prospects Keep Saying NO: Sales Psychology Secrets
Join business advisers John W. Sbrocco and Craig Lack as they explore the powerful psychological forces that keep your clients stuck in the status quo. You'll learn about Loss Aversion, the deep-seated fear of making a mistake that is more powerful than the potential for gain. We also cover the critical importance of framing your pitch around WIIFM (What's In It For Me?) and using Social Proof to de-risk the decision, making it easy for your clients to move forward.
Jun 24, 2025
23 min
Stories of Going Long
Welcome to a new episode where industry experts John W. Sbrocco and Craig Lack share stories about playing the long game, real life experiences, challenges and the pay off. We touch on: - How to use market volatility to your advantage & differentiate yourself. - The benefits of prioritizing long-term goals over instant gratification. - The story of a partner breakup, a fresh start at a new brokerage. - Tactics for taking calculated risks and investing in your future. - How to build a million-dollar business after major setbacks. - How to leave stability for opportunity today. Don’t miss this episode because it reveals why delaying gratification brings long-term ROI for your business. Show Sponsor→ https://virtuealliance.com Follow Heads Up Adviser: Facebook group → https://www.facebook.com/groups/headsupadviser Youtube → https://www.youtube.com/headsupadviser Website → https://virtuealliance.com/heads-up-adviser/ Follow John W. Sbrocco: LinkedIn → https://www.linkedin.com/in/johnwsbrocco/ Website → https://virtuealliance.com/ Follow Craig Lack: LinkedIn → https://www.linkedin.com/in/craiglack/ Website → https://catilizehealth.com/ Follow John W. Sbrocco: LinkedIn → https://www.linkedin.com/in/johnwsbrocco/ Website → https://virtuealliance.com/
Aug 6, 2024
22 min
Do You Deserve to Win?
In this episode of Heads Up Adviser, John W. Sbrocco and Craig Lack challenge conventional ideas of success in business and life. They discuss how the definition of winning evolves over time, the psychological trap of believing one’s past dictates the future, and the importance of simplicity in sales to avoid overwhelming clients. They also emphasize the necessity of doing what others won’t to achieve success and provide actionable insights for brokers to better package themselves and dominate the market. This thought-provoking conversation encourages listeners to reflect on their true motivations and strategies for winning.
Jul 30, 2024
17 min
How to Overcome The Dopamine Addiction Ruining Your Success
In this episode of Heads Up Adviser, John W. Sbrocco and Craig Lack delve into why some brokers remain stagnant with the same book size after five years, attributing it to short-term dopamine addiction from social media and distractions. They explore how this addiction impacts business, the importance of increasing efficiency, and the necessity of saying no to unproductive activities. With practical tips and personal stories, they highlight the difference between short-term pleasure and long-term goals, and the crucial role of environment in achieving success. Craig and John share insights on recognizing dopamine triggers and making smarter choices to boost efficiency and revenue, offering valuable advice for anyone seeking greater fulfillment in life and business.
Jul 24, 2024
21 min
How to turn fear of failure into fuel for Success
In this episode of Heads Up Adviser, Craig Lack and John Sbrocco delve into the daunting topics of failure and fear in business, sharing their personal experiences and insights. They discuss why failure feels devastating and how to reframe it as a motivator rather than a deterrent. Key points include reprogramming your brain for success, catching and replacing negative thoughts, understanding micro vs. macro failure, and overcoming social anxiety post-COVID. The conversation emphasizes pushing through discomfort, being introspective, and tackling self-limiting beliefs to foster personal and professional growth. Don’t miss their practical tips for navigating fear in business, relationships, and personal challenges.
Jun 25, 2024
20 min
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