Heads Up Adviser
Heads Up Adviser
John Sbrocco, Craig Lack
The Advisor’s PBM Playbook: How to Win on Lowest Net Cost, Not Spreadsheets
26 minutes Posted Oct 28, 2025 at 3:41 pm.
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In this eye-opening episode, John Sbrocco sits down with Justin Jasniewski, CEO of Serve You RX, to expose the hidden tricks and misaligned incentives within the PBM industry. They reveal why the introduction of Humira biosimilars failed to lower costs and how PBMs use tactics like “product hopping” to keep employers paying top dollar for specialty drugs.