GSD - Getting Services Done
GSD - Getting Services Done
Jeffrey R Kushmerek
Episode 34: Slack as a Customer Retention Tool with Mike Molinet of Branch
39 minutes Posted Dec 8, 2022 at 2:30 pm.
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Show notes

Jeff is joined by Mike Molinet of Branch. Mike had written this article on how Branch uses Slack to Retain and Grow $100k+ accounts. This was such a different perspective that we needed to get Mike on the podcast to explain. Listen has Mike describes:

 - How Branch uses Channels to keep engagement high with Branch's power users and Champions

- Expectation management and guardrails needed to prevent CSM burnout with customers actively engaging with Slack

- Building organic communities with customers using Slack

- Sending Product updates and marketing to customers in Slack

- Tiering customers for level of slack engagement

- Using Slack engagement analytics to be leading indicators of churn and renewal. 


And a ton more!