Jeff sits down with the legendary Bob London  to discuss Strategic Conversations. Bob has over 2600 customer conversations analyzed among sales and CS, and has put together a framework for talking to customers called the Five Customer Love languages. Jeff and Bob dive deep into the 5 love languages and talk about how to use the framework to get your customers to open up about what's important to them. We discuss how these interact with customer calls, 45 minute zombie QBR's, and also how to overcome imposter syndrome. 

Additional topics include: working with Covid, schadenfreude as a Red Sox fan, getting fired and finding your own path. 

You can find more about Bob here - https://www.strategiccustomerconvos.com/