Joining the conversation today is Michele Eggers, Customer Intelligence Global Practice, SAS. She?s going to share her insight with us about how organizations can integrate their customers, products and offers into a complete, multifaceted marketing campaign by exploring new media types and getting smarter and more interactive in their customer communications.

Measuring and Reporting What Matters Most

Looking for the straight talk on making smarter marketing decisions, increasing revenue and building stronger customer relationships?  Then join us for an 8-part weekly series of conversations between Jeff Gilleland of SAS and Karen Heath of HP, two leading customer intelligence experts. During each fifteen-minute segment, you'll hear best practices and insightful ideas about how to harness customer insight to create value and profit.  There's no product pitches or sales agenda - just a lot of great ideas about how you can achieve more value and profit for your organization through more effective marketing.