In this episode, we?re going to explore how to establish key customer oriented metrics and incorporate accountability into your marketing organizations and lines of business. This is all about tearing down organizational and informational silos and creating a more standardized system of reporting and analysis. We?re glad to welcome back Michele Eggers, for this animated discussion about building a strong integrated marketing platform that facilitates growth and gives you a complete view of your enterprise.

Looking for the straight talk on making smarter marketing decisions, increasing revenue and building stronger customer relationships?  Then join us for an 8-part weekly series of conversations between Jeff Gilleland of SAS and Karen Heath of HP, two leading customer intelligence experts. During each fifteen-minute segment, you'll hear best practices and insightful ideas about how to harness customer insight to create value and profit.  There's no product pitches or sales agenda - just a lot of great ideas about how you can achieve more value and profit for your organization through more effective marketing.