Joining us for this episode is Brent Lever, Solution Architect, SAS. We?ll delve deep into contact optimization and talk about some specific steps needed to improve your organization?s marketing campaigns and customer segmenting strategies. We?re also going to address some important questions for your organization to consider, such as when is the best time to contact your customers; what channel or channels are the most effective; and, what are the most attractive offers?

Tracking Down Your Most Profitable Customers

Looking for the straight talk on making smarter marketing decisions, increasing revenue and building stronger customer relationships?  Then join us for an 8-part weekly series of conversations between Jeff Gilleland of SAS and Karen Heath of HP, two leading customer intelligence experts. During each fifteen-minute segment, you'll hear best practices and insightful ideas about how to harness customer insight to create value and profit.  There's no product pitches or sales agenda - just a lot of great ideas about how you can achieve more value and profit for your organization through more effective marketing.