Crafting and executing a go-to-market strategy is one of the biggest challenges for an early stage startup. In this talk from Greyscale, an event hosted by Greylock Partners, Greylock enterprise investor Jerry Chen shares his Unit of Value framework for taking a product to market. For more podcasts, visit news.greylock.com.<p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>

Fireside with Mike Clayville of Amazon Web Services | Greyscale

How do tech startups go from idea…to iconic? Greymatter’s weekly podcast features interviews with VCs, founders, and tech visionaries on everything from AI, marketplaces, and cybersecurity as well as company-building strategies like growth, finding product-market-fit, and recruiting top talent. Founders and VCs offer candid accounts of success, failure, and adaptation. Greymatter delivers practical insights mixed with the bold optimism that defines entrepreneurship.&nbsp;&nbsp;