Welcome back! In this episode, Jay Worth welcomes Danielle Mears to the show! Coming from a background in agricultural communications and marketing, Danielle joined her husband Will's already-established business in 2018. Like so many businesses in our industry, Will handles much of the "Green" side while Danielle, the Vice-President and Co-Owner, deals with the "Business" side. In five short years, she's leveled up their strategic planning and established repeatable processes, allowing Mears Lawn and Landscape to grow to over 25 employees. In this episode, Danielle discusses the importance of life-long learning, why establishing (and being willing to tweak) processes is crucial to success, and how to recruit and retain the best talent in your market. -----Visit Mear's Lawn and Landscape's WebsiteEmail Danielle: [email protected] Follow Mear's Lawn and Landscape on FacebookFollow Mear's Lawn and Landscape on InstagramFollow Mear's Lawn and Landscape on YouTube

Welcome back! In this episode, Jay Worth welcomes Patrick Henry to the show! COVID forced everyone to make adjustments. "Pivot" has almost become a dirty word as a result, but that's exactly what Patrick had to do during this time. He worked as a public speaker, and when venues shut down, he needed an additional source of income. An old friend told him about this exciting new product - a greener solution to weed control. He started investigating and quickly became involved with the Green Industry. During our conversation, Patrick explains some amazing sales principles: be able to explain what you do succinctly; people connect with other people rather than services; and sell to both the desire for gain AND the fear of loss. -----Follow Patrick on LinkedInVisit the MonarchChem Website

Welcome back! Jay Worth welcomes Megan Townsend to the show! Megan is the COO and Co-Founder of Altitude Arborist, a tree care company based in a suburb north of Denver, Colorado. Coming from a medical background, Megan brings a unique perspective to the Green Industry. During our conversation, we discussed why owners need to have big goals, why removing yourself from the "day-to-day" as a senior leader is vital, why being intentional with career development is crucial for success, and why it is SOO important to prioritize health and wellness for your team if you want to succeed. -----Visit the Altitude Arborist WebsiteEmail Megan: [email protected] Connect with Megan on LinkedIn

Welcome back! In this episode, Jay Worth welcomes Dr. Damon Abdi to the show. Dr. Abdi has an unusual story; he ALWAYS wanted to be involved with the Green Industry, even from a young age. Now a professor of horticulture and a researcher at LSU, Dr. Abdi brings a unique perspective to the show. He's not a vendor, but a researcher; he works with companies all across Louisiana to help them find solutions to challenges they are facing. Drawing on this experience, he shares the key practices of the most successful companies across the state. He discusses why continual learning, humanizing your operation, and self-awareness are keys to success in the Green Industry. -----Follow Dr. Abdi on LinkedInEmail Dr. Abdi: [email protected] the Hammond Research Station Website

Welcome to a new season! In this episode, Jay Worth welcomes David Mauk to the show! David is the owner and CEO of Jones Road Tree Service in Houston, Texas. David shares how childhood and young adult experiences in sales and dog training helped shape him into a leader today. He discusses the importance of a well-communicated vision, having the right people in the right roles in the company, and why doing the right things is critical to success. -----Connect with David on LinkedInEmail David: [email protected] the Jones Road Tree Service Website

In this episode, Jay Worth welcomes Matt Green to the show! Matt is the CEO of Green's Lawn Care and Property Services in Indianapolis. In this episode, he shares how his family's financial struggles as a child introduced him to the Green Industry. Then, experience working for a Fortune 500 company shaped his thinking and gave him the courage to start his own business. Matt shares how being people-driven has transformed his company and recruiting, the importance of having a clear company vision, and how knowing your numbers changes everything in business. -----Visit Green's Lawn Care and Property Services WebsiteVisit Indy Christmas Light Pros' WebsiteEmail Matt: [email protected] Green's Facebook PageVisit Green's LinkedIn PageFollow Green's Instagram FeedFollow Green's Twitter Feed

Welcome back! In this episode, Jay Worth welcomes Scott Callenius to the show! Scott is the Owner and President of Forever Green Landscape Services, based in Lake Worth, Florida. Getting his start mowing lawns in grade school, Scott's company now works exclusively with HOAs in South Florida. In this episode, Scott discusses the importance of having core values for your company, supporting your team, and why investing in yourself is crucial for success. -----Forever Green Landscape Service's WebsiteEmail Scott: [email protected] Follow Scott on LinkedInFollow Scott on InstagramFollow Scott on Facebook

In this episode, Jay Worth welcomes Naylor Taliaferro to the show! Naylor owns Clean Cut Lawn Care Services,  a landscape maintenance company in Virginia.  But he's more widely known for his social media presence as the "Lawn Care Rookie." His YouTube channel has over 12k subscribers. His LCR Media podcast is also extremely popular, providing insights for start-up and early-stage lawn care and landscape maintenance companies. Naylor shares the secrets to success based on his experience: identifying your ideal client, knowing your numbers, and improving your route density. You don't want to miss this amazing episode! You can also find Naylor's content and connect with him using the links below! -----Visit Clean Cut's Facebook PageFollow the LCR Media PodcastFollow the Lawn Care Rookie on YouTube

Welcome back! In this episode, Jay Worth welcomes Dr. Anna Paltseva to the show! Dr. Paltseva works for the University of Louisiana - Lafayette as an Assistant Professor of Environmental Sciences. She also works at the University's Delta Urban Soils Laboratory. This is a conversation you don't want to miss! You'll get practical advice on incorporating scientific practices into your business, how soil quality impacts plant health, why staff and client education is vital, and how sustainability leads to better business results.  Visit Dr. Paltseva's WebsiteVisit the Delta Urban Soils Laboratory WebsiteFollow Dr. Paltseva on InstagramFollow Dr. Paltseva on LinkedIn

In this episode of Green Industry Perspectives, Jay Worth welcomes Mandy Hall to the show! Mandy is the President of Top Tier Trees in Marietta, Georgia. Mandy and her husband started Top Tier Trees after experience working in larger, national tree care companies and saying to themselves, "We can do this better." In her interview, Mandy explains why vision is so important for your company, what it truly means to be "employee-centric," and how data-driven decisions make for a successful business. Visit Top Tier Trees WebsiteEmail Mandy: [email protected] Follow Mandy on LinkedIn