Welcome back! In this episode, <a href='https://www.linkedin.com/in/jay-worth'>Jay Worth</a> welcomes Patrick Henry to the show! COVID forced everyone to make adjustments. &quot;Pivot&quot; has almost become a dirty word as a result, but that&apos;s exactly what Patrick had to do during this time. He worked as a public speaker, and when venues shut down, he needed an additional source of income. An old friend told him about this exciting new product - a greener solution to weed control. He started investigating and quickly became involved with the Green Industry. During our conversation, Patrick explains some amazing sales principles: be able to explain what you do succinctly; people connect with other people rather than services; and sell to both the desire for gain AND the fear of loss. ----- <a href='https://www.linkedin.com/in/patrickhenryspeaker'>Follow Patrick on LinkedIn</a> <a href='http://www.monarchchem.com'>Visit the MonarchChem Website</a>

A Career, Not A Job

This podcast is for the tree care and landscape professionals who see themselves as business people, not just arborists or landscapers that only care about shiny new equipment and sharp blades. Green Industry Perspectives shares stories of the industry pros who are doing things right. Whether they are scaling their business effectively, or simply have a solution to your nagging issue, our guests provide you perspective on what success looks like in the green industry.