In this episode of Get Mic'd, we talk about the importance of ditching Plan B with serial entrepreneur and investor, Matt Higgins. Matt shares insights from his new book, "Burn the Boats," which serves as an actionable playbook for taking risks and achieving massive success in personal branding and business.Matt's journey from being the youngest mayoral press secretary in New York City during 9/11 to becoming a co-founder and CEO of RSE Ventures, an executive fellow at Harvard Business School, and a guest shark on Shark Tank is a testament to his commitment to eliminating optionality and fully committing to his goals.Discover how Matt's Burn the Boats philosophy can be applied to branding and marketing, and learn why being fully committed to your Plan A is crucial for success. Matt's personal story and insights will leave you motivated to take risks and build your personal brand with unwavering determination.

In this episode of "Get Mic'd," we explore the art of brand building with Nick Thompson, CEO of The Atlantic. Nick shares insights into managing both personal and company brands, highlighting the symbiotic relationship between the two.Discover Nick's unconventional journey into journalism, including a gripping story from his early career. He discusses implementing digital paywalls at renowned publications like The New Yorker and Wired, shedding light on the intricate balance between subscriptions and advertising revenue.Nick also unveils his latest venture, speakeasy.ai, a social media platform aimed at fostering civil discourse online. Gain a deeper understanding of brand management, media strategy, and the evolving landscape of digital journalism from a true industry leader.

Get ready for a new marketing podcast about the ins and outs of what it takes to build a notable brand.