Send us Fan Mail Does your company look and sound like every other contractor in your market? That sameness is not harmless. When customers cannot tell companies apart, they compare more options, rely more heavily on price, and force every contractor to spend more money earning attention. Ready to build a brand and marketing playbook that is actually yours? Book a call with Lemon Seed Marketing: https://www.lemonseedmarketing.com/contact/?utm_source=podcast&utm_medium=organic&utm_camp...
Aug 4
11 min
Send us Fan Mail Private equity may be able to outspend your company, but it cannot manufacture genuine local trust. Book a marketing strategy call with Lemon Seed: https://www.lemonseedmarketing.com/contact/?utm_source=buzzsprout&utm_medium=organic&utm_campaign=ftyc_ep231&utm_content=show_notes In this episode of From the Yellow Chair, Crystal Williams and Emily Fleniken explain why your community may be one of your company’s most valuable marketing assets. They share practical w...
Jul 28
23 min
Send us Fan Mail Your ROAS number can look incredible and still be the reason you’re stuck. We sit down with Bree from Free Agency to get brutally clear on what return on ad spend can and can’t tell a contractor, especially when agencies blend brand traffic, existing customers, and true prospecting into one tidy report. We walk through Bree’s “Moneyball marketing” framework, a practical marketing funnel built around attribution. We talk about why awareness channels like TV, radio, billboards...
Jul 21
30 min
Send us Fan Mail Homeowners are starting to skip the search results and go straight to AI for an answer, and that changes everything for local contractors. When someone asks ChatGPT, Gemini, Alexa, or Siri who to call for HVAC, plumbing, pest control, or roofing, the “winner” may not be the biggest spender or the loudest brand. It’s the company the AI system trusts enough to recommend, and trust is built from signals you control. We dig into what those signals look like in real life: consist...
Jul 14
18 min
Send us Fan Mail A lot of contractors are out here doing marketing — posting, running ads, sending emails — and still wondering why it's not working. The answer usually isn't the plan. It's that there was never a strategy behind it. In this episode, Crystal and Emily break down the difference between a marketing strategy and a marketing plan, why one has to come before the other, and what it actually looks like to build your marketing on a real foundation. If you've ever felt like you're busy...
Jul 7
13 min
Send us Fan Mail Building a Legacy of Purpose | Featuring Trapper Seales What does it mean to build a life that creates lasting impact? In this episode, we sit down with entrepreneur, speaker, coach, and author Trapper Seales for a powerful conversation about purpose, leadership, resilience, and the legacy we leave behind. Through personal stories and hard-earned lessons, Trapper shares how adversity can become a catalyst for growth, why service is at the heart of great leadership, and how ...
Jun 30
41 min
Send us Fan Mail He Said, She Said: Is It the Tactic or the Team? When a marketing strategy underperforms, what's really to blame? The tactic itself, or the team responsible for executing it? In this solo episode of From the Yellow Chair, Crystal tackles one of the most common frustrations business owners face: investing in marketing efforts that don't deliver the results they expected. From social media ads and promotions to sales processes and team buy-in, she breaks down why successful s...
Jun 23
12 min
Send us Fan Mail In this episode of From the Yellow Chair, Crystal sits down with Gary Woodruff of Boxed for the Trades to discuss why so many maintenance programs fail before they ever have a chance to become profitable and how contractors can build a membership strategy that actually supports recurring revenue. From CRM setup mistakes and missed billing to overdue maintenance visits, monthly versus yearly renewals, and the importance of clean customer data, Crystal and Gary break down the ...
Jun 16
56 min
Send us Fan Mail In this episode of From the Yellow Chair, Crystal sits down with Nick Miller of VIIRL Marketing to discuss why slow lead response is costing home service companies valuable revenue and how contractors can build a complete speed-to-lead strategy. From missed calls and after-hours inquiries to AI answering services, call center support, and automated lead response tools, Crystal and Nick break down the entire customer journey and explain why responding quickly is no longer opt...
Jun 9
20 min
Send us Fan Mail If your phones aren't converting, your marketing spend is going to waste — and you might not even know it. In this episode, we sit down with Michelle from Pink Callers to tackle one of the most overlooked revenue leaks in home service businesses: call handling. Whether it's missed calls, slow follow-up, or a front office experience that leaves customers unimpressed, your phones could be quietly draining your booked jobs and bottom line every single day. We break down the rea...
Jun 2
27 min
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