Send us Fan Mail “We’ve served East Texas for over 30 years.” “We’re the best in town.” Sound familiar? Those lines worked in the early 2000s. Today’s homeowner reads your reviews on Google, Facebook, Yelp and the BBB, and asks AI who to trust, because what they fear most is hiring the wrong company. In this solo episode, Crystal Williams walks through a five-part framework for contractor brand messaging. It covers what the homeowner actually wants, what’s getting in their way, how you prove ...
Nov 3
11 min
Send us Fan Mail Your business has grown from one truck to 15. Has your marketing kept up? In this episode of From the Yellow Chair, Emily cover seven signs that your home service marketing is holding you back. One is trucks with DIY vinyl lettering and three versions of your logo. Another is a website that still shows your COVID policy and last year’s holiday promo. They also explain why “we’ve always done it this way” isn’t a strategy, and why your past customers may be the most underused a...
Oct 27
25 min
Send us Fan Mail Still rolling with the logo you threw together at Office Depot when you first opened your doors? You’re not alone, and it might be costing you more than you think. This October, Emily is in the Yellow Chair busting the rebrand myths that keep home service owners stuck with a brand they outgrew years ago. “Our customers already know us.” “We’ll lose all our recognition.” “We can’t afford to change everything at once.” “We’ll do it when things slow down.” Emily breaks down why ...
Oct 20
23 min
Send us Fan Mail What if the biggest thing holding your business back isn’t your team, your competition, or the market? What if it’s you? As a business owner, confidence is important. But when confidence turns into ego, it can quietly affect how you lead, make decisions, and build relationships with your team. In this episode of From the Yellow Chair, Crystal sits down with author and corporate keynote speaker Schalee Sanchez to explore the connection between ego, humility, and business growt...
Oct 13
30 min
Send us Fan Mail Are marketing mistakes quietly draining your home service company’s cash flow? In this episode of From the Yellow Chair, Crystal breaks down six common marketing mistakes that could be costing your business more than you realize. From chasing leads without a strategy and copying competitors to spreading your budget too thin and failing to track the right numbers, these mistakes add up fast. If you own or lead an HVAC, plumbing, roofing, electrical, or other home service busin...
Oct 6
16 min
Send us Fan Mail More leads will not solve the problem if the opportunities you already have are moving through a business that is underpriced, difficult to measure, or inconsistent in execution. If your marketing needs a clearer strategy, book a call with Lemon Seed Marketing: https://www.lemonseedmarketing.com/contact/ In Episode 240, Crystal Williams is joined by Danielle Putnam of The New Flat Rate and Ryan Bowman of Divergent for a conversation about the connection between pricing, marke...
Sep 29
1 hr
Send us Fan Mail Your marketing strategy can keep working exactly the way it always has right up until your customers stop behaving the way they always have. That is the problem contractors need to be paying attention to. 👉 Wondering whether your current marketing strategy is keeping up? Book a call with Lemon Seed Marketing: https://www.lemonseedmarketing.com/contact/ In Episode 239, Crystal Williams welcomes Jennifer Bagley of CI Web Group and Matt Benton of Real Time Marketing and Unify ...
Sep 22
59 min
Send us Fan Mail A big network does not automatically create great referrals. If networking has become a cycle of collecting business cards, adding LinkedIn connections, and walking into rooms wondering who can send you work, Crystal Williams wants you to change the way you think about it. In Episode 238 of From the Yellow Chair, Crystal talks about shifting from traditional networking to intentional relationship building. The strongest referrals usually do not come from meeting someone once....
Sep 15
16 min
Send us Fan Mail Your community should know who you are before they ever need to call. For many home service companies, brand visibility still revolves around advertising, trucks, sponsorship logos, and telling customers why the company is the best. Crystal Williams argues that contractors need something more: real community involvement. Want to build a contractor brand people recognize and trust? Book a call with Lemon Seed Marketing: https://www.lemonseedmarketing.com/contact/ In this episo...
Sep 8
11 min
Send us Fan Mail Your Google rating is only one piece of your reputation. Before a homeowner ever searches your company, they may have already heard about you from a neighbor, interacted with one of your employees, seen your trucks around town, watched you support a local organization, or heard how you handled a problem. That is your reputation too. If your company has grown but your brand, customer experience, and marketing are not creating the reputation you want, talk with Lemon Seed Marke...
Sep 1
19 min
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