
As a business owner, it is so important to take the time to evaluate where you’ve been and where you want to go in order to build out the roadmap to achieving your business goals. That’s why episode 38 of Female Founders Breaking Boundaries is about foolproofing your business plans!In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of routinely reviewing and evaluating every aspect of your business and actionable steps you can take right now to build your annual plan with the right systems and accountability to track, measure, and achieve your goals. Some of the things I cover in this episode are:Celebrating Dr. Nicole LePera, the Holistic Psychologist who developed a united philosophy of mental, physical, and spiritual health recourses that are FREE to equip people with the right tools needed to heal themselves. Look at your past performance to understand where you’ve been so that you can determine where you want to go.Review your business blueprint and reflect on where there was a misalignment between either the decisions made or the blueprint itself, and refresh as needed. Brainstorm and brain dump every goal you can think of in every aspect of your business. Prioritize this list into the important next steps for your business with built-in accountability and progress checks. Break this list down even further into quarterly plans and milestones that will keep you focused and on track.My deep thoughts on understanding what is most important to you and if you have yourself set up to focus your attention on these things and remove anything that doesn’t matter. This planning is a full-day, big task, but by doing it, you are setting yourself up for one of your most successful years in 2022 and will be impressed by the success that comes with it.Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN THIS EPISODE:Ep 5: Why You Need a Business BlueprintEp 6: Toss Your Traditional Mission & Vision Statement Out The Window Ep 7: Re-think How You Communicate Company Values Ep 8: Is My Business Salable?Ep 9: The Story Behind Brand StoryEp 10: Do You Really Understand Your Ideal Buyer?Ep 11: Are You Chasing Your Competition? Do This Instead.Ep 12: It’s the Market, Not the MarketingEp 33: A Simple Strategy to Pay Yourself Firsttheholisticphyshologist.comThe Holistic Psychologist InstagramHow To Do The Work by Nicole LePeraMelissa Urban InstagramWhole 30Do The Thing Podcast
Jan 6, 2022
45 min

As women, we are too often shouldering so much extra stuff that we don’t have the extra time for us to have hobbies, businesses, and, generally, success. That’s why episode 37 of Female Founders Breaking Boundaries is about how to un-busy your CEO life!Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, my guest Neill Williams shares the importance of learning to stop measuring your value by the number of hours you work and actionable steps you can take right now to scale back your workweek to find more time for the things that really matter to you. Some of the things Neill and I cover in this episode are:Defining what “enough” means to you as a “jumping-off” point in reducing your working hours. Doing a time audit and creating a strategic 6-month plan to achieve your ideal workweek without sacrificing income.Prioritizing the important non-work things in your life and learning to delegate tasks where possible.Allowing yourself to block off time to think and be the visionary in your business. The negative effects that wishing we had more time can have on us.It takes effort to find the time to make the time, but once you do, the improvements in your life will be significant. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/CONNECT WITH NEILL WILLIAMS:WebsiteInstagramFacebookUnbusy Your Life PodcastCONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN THIS EPISODE:Female Founders: Boundaries That Hold Women Entrepreneurs Back Female Founders: An Easy Button for Easily Distracted Entrepreneurs with Amber HawleyFemale Founders: Should You Have Recurring Revenue with Jessica PrincipeFemale Founders: Using Time Blocking to Save Your SanityFour Hour Work Week by Timothy Ferriss
Dec 30, 2021
37 min

Women often start businesses to get out of the patriarchal systems we hate only to unintentionally reinvent them in smaller ways and call them feminist businesses. That’s why episode 36 of Female Founders Breaking Boundaries is about running your business by a new set of rules! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, my guest Eleanor Beaton shares the importance of embracing your sacred femininity and actionable steps you can take right now to reinvent the way we, as women, view business in terms of money, systems and processes, and goal setting. Some of the things Eleanor and I cover in this episode are:What it is like for women to exist in a business environment that was designed for men. Defining sacred femininity and linking it back to business.Calling out toxic approaches to feminism and shifting the narrative on how we approach the topic. Touching on how we can hold space for lifting up women even when we don’t agree with them.Reinventing the ways in which we view and practice growth in our businesses. The only way to begin making a change is by opening the door to more conversations about it.Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/CONNECT WITH ELEANOR BEATON:Power + Presence + Position PodcastWebsiteInstagramCONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN THIS EPISODE:Female Founders Breaking Boundaries: Boundaries Holding Women Entrepreneurs BackThe Dance of the Dissident Daughter by Sue Monk Kidd
Dec 23, 2021
41 min

It is no secret that the labor market is going through some big changes. That being said, it is more important now than ever for small businesses to start taking this more seriously so they can recruit and retain their employees. That’s why episode 35 of Female Founders Breaking Boundaries is about addressing the question, where are all the workers!?Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, my guest Erin Longmoon shares the importance of adjusting to meet the needs of the current job market and actionable steps you can take right now to find your ideal fit as both an employer and employee. Some of the things Erin and I cover in this episode are:How the pandemic has shifted our perception on the importance of work-life balance. Debunking the myths circulating around the labor shortage. Ways in which businesses can pivot to a more employee-centric environment to appeal more valuable against competitors. The #1 important value proposition businesses can offer their employees and how small businesses have the competitive advantage against corporations when it comes to this. Addressing the negativity surrounding the current labor market and shifting your mindset to attract the type of employees you want. As an employer, protecting yourself against scammers in the hiring process. The ideal fit is a balance between an employer finding the right employee for them and vice versa; it is a balancing act. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/CONNECT WITH ERIN LONGMOON:Blog Post - Employees Are Not Commodities Zephyr RecruitingLinkedinRetention Tips ChecklistCONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer!
Dec 16, 2021
50 min

In the early stages of your business, you may be hiring “do-ers” to get your business off the ground running, but as you look to scale and expand your business, you will need to shift into having more “thinkers” on your side. That’s why episode 34 of Female Founders Breaking Boundaries is about shifting from a “doing” mindset to a “thinking” mindset! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding the roles and value in both do-ers and thinkers in your business environment and actionable steps you can take right now to shift into a thinker mindset to expand your business past the growth phase. Some of the things I cover in this episode are:Celebrating Dr. Jessica McCarty who is a teacher, mentor, principal investigator for NASA, the EPA, USDA, and the NSF along with a long list of other accomplishments to standing up for women’s intelligence and calling men out for mansplaining.Breaking down my version of the entrepreneurial journey to better understand when it makes sense to shift from the “doing” mindset to the “thinking” mindset. Preparing for the investment in your business that is required when you start bringing thinkers into your business. Why it might feel easier to hire a “do-er” than it is to hire a “thinker.”Looking at the different levels of leadership as it applies in the small business world and knowing which level may be the right fit for your business. The types of fractional roles you can find that fit your business and your budget. My deep thoughts on fatphobia, the toxic talk around losing weight, and the shame we put on others based on factually inaccurate data by influencers who believe dieting and exercise are the only factors that play a part in weight loss. I hope this episode has shed some light on the different roles that play a part in your business and has given you the guidance needed to bring thinkers into your business so you can scale and expand further than you ever thought possible. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN THIS EPISODE:Female Founders Breaking Boundaries: Take a Clarity Break, Not a CEO DayJessica McCarty’s tweet on Mansplaining Maintenance Phase Podcast
Dec 9, 2021
48 min

As an entrepreneur, you are working your business in place of a 9-5 job so the business you are running needs to sustain you financially like a traditional job would. That’s why episode 33 of Female Founders Breaking Boundaries is about a simple strategy to pay yourself first! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of paying yourself fairly for the work you are putting into your business and actionable steps you can take right now to set up a simple strategy to pay yourself first. Some of the things I cover in this episode are:Celebrating Adriana Carrig from the Little Words Project for encouraging women to have confidence in themselves and to pay it forward. Adriana then went on to create a non-profit that serves to close the confidence gap of women in college. Common things I see women doing that are stunting themselves financially. What to consider when determining how much to pay yourself from your business. Why women tend to pay themselves less as an entrepreneur. The set it and forget it method to start paying yourself first. My deep thoughts on how multi-level marketing companies are damaging the world of entrepreneurship for women. Budgeting can be simple and when you make the process run on autopilot, you never have to question whether or not you can afford or deserve the money that month, because you know you can and you do. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED:Little Words Project Ep. 23 Creating Non-Profits to Advance Your Vision with Dr. Sharon Jones Download the Free Template: A Simple Strategy to Pay Yourself FirstProfit First by Mike MichalowiczLula Rich on Amazon PrimeThe Dream Podcast
Dec 2, 2021
58 min

Typically when one person excels in finance and operations, all others take a back seat in cruise control, but what happens if the person who is in charge can no longer take ownership of that role? That’s why episode 32 of Female Founders Breaking Boundaries is about having a plan B with a contingency plan! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, my guest Mary Beth Simón shares the importance of having a contingency plan in place and actionable steps you can take right now to use this plan to let go of some responsibilities now or use it as a safety net later. Some of the things Mary Beth and I cover in this episode are:What is contingency planning and what are some of the things you may need to consider having in your plan.Using a coach in your planning process to guide you through the steps and to keep you accountable for finishing it.Your personal contingency plan should always come before your business plan.Ways in which having a contingency plan for your business could benefit you now and save you later on.Why and when you might want to consider putting this plan in place. Hint: it is a lot sooner than you might think. Outlining what is offered in Mary Beth’s continuance playbook and why you need it for yourself. Contingency plans are no longer optional but essential for both your personal life and your business. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! CONNECT WITH MARY BETH SIMON:Website Free Contingency Planning Kit LinkedInFacebookInstagram
Nov 25, 2021
46 min

A huge goal of ours is to encourage and educate women how to avoid leadership burnout by reducing their mental load and working less all while reaching their goals. That’s why episode 31 of Female Founders Breaking Boundaries is about why you need recurring revenue! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, my guest Jessica Principe shares the importance of reducing your mental load and actionable steps you can take right now to successfully implement a recurring revenue business model into your pre-existing business. Some of the things Jessica and I cover in this episode are:Overcoming imposter syndrome when starting a new business. The importance of a pre-launch with a subscription-based business to validate the idea and build your customer list before you even launch.The challenges women face when starting a business as the “default parent” and how to communicate an even divide of household and parenting roles. Systems and processes are one of the most valuable assets to have when working towards a work-life balance. Intentionally taking time away from your business to encourage clarity and generate ideas. The benefits of a recurring revenue business model in any type of business. I encourage everyone listening to take a clarity day to brainstorm how you can bring a recurring revenue stream into your own business. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/CONNECT WITH JESSICA PRINCIPE:Use code “boundaries” for 20% off at All Girl Shave ClubWebsiteCONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN THIS EPISODE:Female Founders Breaking Boundaries: Boundaries Holding Women Entrepreneurs Back Female Founders Breaking Boundaries: Take a Clarity Break, Not a CEO DayFair Play by Eve Rodsky
Nov 18, 2021
39 min

The pillars of entrepreneurship are what strengthen and protect your business from both internal and external factors. That’s why episode 30 of Female Founders Breaking Boundaries is about the 5 pillars of an entrepreneurial business! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of having these 5 pillars instilled in your business and actionable steps you can take right now to build the foundation of your business using resources from She Suite Boutique. Some of the things I cover in this episode are:Celebrating Jasmine Crow, founder of Goodr that combats hunger and food waste by working with companies to reduce waste and get more food into needed hands. Using the Company Persona resource to establish your vision that will be the foundation and backbone of your business.Formulating a strategy to provide the context to your vision. Creating a plan to take your strategy from an idea and put it into action.Evaluating if you have the right people in the right functions to carry out your plan of action.Using systems and processes to put the four pillars together into the day-to-day operations of your business. Deep thoughts on toxic positivity and judging others on the choices they make for themselves. When you start at the beginning, you build a strong foundation to then build your business off of.Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN THIS EPISODE:GoodrCompany Persona Female Founders Podcast Episodes Mentioned:Toss Your Traditional Mission & Vision Statement The Window Why You Need a Business BlueprintUsing HR for Long-Term Success with Niki Ramirez What’s the Difference Between a Visionary and CEO
Nov 11, 2021
41 min

Balance is a hot topic for women because when we consider everything that is being asked or expected of us, we soon realize there are not enough hours in the day to do it all. That’s why episode 29 of Female Founders Breaking Boundaries is about all this talk about balance is BS! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of prioritizing tasks when you can and understanding when you cannot and actionable steps you can take right now to create balance in your business and in your life. Some of the things I cover in this episode are:Celebrating the amazing women-led leadership team of Rent The Runway; Jennifer Hyman, Jennifer Fleiss, Scarlett O’Sullivan, Anushka Salinas, and Inna Vartelsky as they take their company public. Understanding that while prioritizing is important, that there are some tasks that are going to be non-negotiable. Where the triskelion symbol originated and understanding the power of 3. Purpose/ Passion, Plan, and Profit are the 3 legs that keep your “stool” or business standing and how they rely on one another to operate.How She Suite Boutique incorporates your life into the strategic planning of your business. Deep thoughts on being authentically yourself in front of your kids, even if that means getting your nose pierced. More deep thoughts on “corporate trauma” negatively influencing the way you behave even after leaving Corporate America. You have to use your business to impact your life and vice versa. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/ CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN THIS EPISODE:Female Founders Breaking Boundaries: Take a Clarity Break, Not a CEO DayFemale Founders Breaking Boundaries: Passion is not a VisionThe Wheel of Life - Finding Balance in Your Life
Nov 4, 2021
35 min
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