Most event teams are doing everything they’re supposed to do: booking the booth, training staff, showing up with the right materials.  And yet, the results rarely match the effort.  The issue usually isn’t poor execution. It’s that the event was never designed to drive revenue in the first place.  In this episode, Matt and Coty break down the thinking behind the session they’ll be bringing to EXHIBITORLIVE 2026… and why so many event strategies stall long before pipeline is even possible.  In...

EP 180 | Micro-Events as Closers: The Playbook Behind 15,000% ROI

Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.&nbsp;