Trade shows are back in full swing and at InfoComm 2025, the energy was real. The booths were bigger, the tech was smarter, and the stakes felt higher for event marketers trying to drive business and make their brand stand out. But the truth is, success doesn’t come from flashy screens or clever activations alone. It comes from alignment, authenticity, and a whole lot of behind-the-scenes strategy that most people never see. From prepping sales teams to planning customer dinners, managing ...