Event Marketing: Redefined
Event Marketing: Redefined
Matt Kleinrock
EP 144 | What’s Really Working in Events: A Candid Look at Trade Shows vs Small-Scale Experiences
50 minutes Posted Jun 4, 2025 at 11:00 am.
0:00
50:19
Download MP3
Show notes
Trade shows still dominate the event calendar and budgets, but are they delivering the same value they once did? Small-scale experiences are rising in popularity but many teams miss the mark when trying to replicate them. In this honest and tactical episode, Matt Kleinrock sits down with Aleksandra Panyukhina, Experience Marketing Director at Pixelz, to unpack what’s actually working right now—and what’s getting in the way. From her experience designing intimate, high-impact events to the re...