Event marketers rarely get to hear directly from the person whose opinion matters most when it comes to budget, strategy, and impact: the CMO. But without that insight, it's hard to know where your event program really stands—or how to level it up. Matt Kleinrock sits down with John Seeds, CMO at TTEC Digital, for a rare and candid look at how a top executive actually views events inside a go-to-market strategy. They unpack what CMOs care about, how event teams can align with business goals...