For too long, events have been seen as logistical line items rather than strategic revenue drivers. And when budgets tighten, they’re the first to get cut. The reality? Events amplify sales, marketing, and customer success but only if they’re aligned with company goals and measured effectively. Without clear data, leadership won’t see their value, and event marketers will struggle to prove impact. In this episode, Matt Kleinrock and Pablo Gonzalez tackle what event marketers need to know to...